Faculty Directory

Ellie J. Kyung

Associate Professor of Business Administration








PhD, New York University, 2010; MPhil, New York University, 2008; BA, Yale University, 1998

Areas of Expertise

Marketing, consumer behavior, judgment and decision making


Time in the Consumer Mind


Ellie J. Kyung is an Associate Professor in the Marketing area at the Tuck School of Business at Dartmouth. Professor Kyung’s research focuses on how memory (how people think about the past) and mental representation (how people think in the present) influence consumer decisions and behavior. For example, how does the way in which people are asked about past events influence when they feel they occurred and how they might blame the corporations or parties involved? How does the way in which consumers are asked about prices they have encountered in the past influence their price memory? How does the way in which consumers are asked about their past behavior influence the likelihood they will disclose information? In particular, she is focused on issues that have implications for the design of surveys, interfaces, and communication for marketers and policy makers.

She teaches the MBA core marketing course and an elective research-to-practice seminar, “Time in the Consumer Mind,” on how the psychology of time influences consumer decision making.

Current Research Topics

  • Memory and Mental Representation
  • Time and Psychological Distance
  • Interface and Survey Design

Professional Activities

Academic Positions

  • Tuck School of Business, 2010–present
  • Faculty Director, Tuck Behavioral Lab, 2010–present
  • Instructor, Stern School of Business, NYU, 2008

Nonacademic Positions

  • Monitor Group
    • Co-Director, Applied Interface Research Lab, 2002–05
    • Consultant, 1998–2005
    • Intern, 1997
  • Federal Trade Commission, Intern, 1996

Conference Program Committees

  • Society for Judgment and Decision Making
  • Co-Organizer of Women in the Society for Judgment and Decision Making Conference Annual Meeting
  • Society for Consumer Psychology
  • Association for Consumer Research


  • Editorial Review Board: Journal of Consumer Research
  • Journals: European Journal of Social Psychology, Journal of Consumer Psychology, Journal of Consumer Research, Journal of Experimental Social Psychology, Marketing Letters, Organizational Behavior and Human Decision Process
  • Conferences: Association for Consumer Research, Society for Consumer Psychology, AMA Winter Marketing Educators Conference, Society for Judgment and Decision Making
  • Einhorn Award Committee (SJDM)


  • National Science Foundation Grant, 2018–20
  • 3M Non-Tenured Faculty Award, 2013–16
  • C.W. Nichols Fellowship, NYU, 2009–10
  • Milton Reynolds Fellowship, 2009–10
  • Commendation for Teaching Excellence, NYU, 2008
  • Robert W. Shoemaker Fellowship, 2007
  • Doctoral Fellowship in Marketing, 2005–10

Working Papers

  • With Y.S. Feinstein and J. Goldenberg, “Speeding Away from the Here and Now: Velocity and Mental Representation”
  • “Disclosing Bad Behavior: The Role of Priming Constraints”
  • With E. Shalev and M. Shoham, "The Reviewer Halo Effect: When What You Write Can Become Who You Are”

Selected Publications