PhD, New York University, 2010; MPhil, New York University, 2008; BA, Yale University, 1998
Marketing, consumer behavior, judgment and decision making
MBA Marketing Core
Time in the Consumer Mind
Ellie J. Kyung is an Associate Professor in the Marketing area of the Tuck School of Business at Dartmouth. She teaches the MBA core marketing course and an elective research-to-practice seminar, “Time in the Consumer Mind,” on how the psychology of time influences consumer decision making. Her research interest is in how shaping mental representation influences consumer judgments and choice. She is particularly interested in how perceived time, speed, and distance influence consumer behavior, with a focus on implications for survey, interface, and communication design.
Conference Program Committees