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Faculty Directory

Ellie J. Kyung

Associate Professor of Business Administration





Personal Website



PhD, New York University, 2010; MPhil, New York University, 2008; BA, Yale University, 1998

Areas of Expertise

Marketing, consumer behavior, judgment and decision making


MBA Marketing Core
Time in the Consumer Mind


Ellie J. Kyung is an Associate Professor in the Marketing area of the Tuck School of Business at Dartmouth. She teaches the MBA core marketing course and an elective research-to-practice seminar, “Time in the Consumer Mind,” on how the psychology of time influences consumer decision making. Her research interest is in how shaping mental representation influences consumer judgments and choice. She is particularly interested in how perceived time, speed, and distance influence consumer behavior, with a focus on implications for survey, interface, and communication design.

Current Research Topics

  • Effects of Mental Representation, Mindset, and Memory on Consumer Judgment and Choice
  • Time, Speed, and Psychological Distance
  • Survey, Interface, and Communication Design

Professional Activities

Academic Positions

  • Tuck School of Business, 2010–present
  • Faculty Director, Tuck Behavioral Lab, 2010–present
  • Instructor, Stern School of Business, NYU, 2008

Nonacademic Positions

  • Monitor Group
    • Co-Director, Applied Interface Research Lab, 2002–05
    • Consultant, 1998–2005
    • Intern, 1997
  • Federal Trade Commission, Intern, 1996

Conference Program Committees

  • Society for Judgment and Decision Making
  • Co-Organizer of Women in the Society for Judgment and Decision Making Conference Annual Meeting
  • Society for Consumer Psychology
  • Association for Consumer Research


  • Editorial Review Board: Journal of Consumer Research
  • Journals: European Journal of Social Psychology, Journal of Consumer Psychology, Journal of Consumer Research, Journal of Experimental Social Psychology, Journal of Judgment and Decision Making, Journal of Marketing Research, Marketing Letters, Organizational Behavior and Human Decision Processes
  • Conferences: Association for Consumer Research, Society for Consumer Psychology, AMA Winter Marketing Educators Conference, Society for Judgment and Decision Making
  • Grants: National Science Foundation, German-Israeli Foundation for Scientific Research and Development, Israel Science Foundation, ACR / Sheth Foundation Research Grants 
  • Einhorn Award Committee (SJDM)


  • Outstanding Reviewer Award, Journal of Consumer Research, 2019
  • National Science Foundation Grant, 2018–20
  • 3M Non-Tenured Faculty Award, 2013–16
  • C.W. Nichols Fellowship, NYU, 2009–10
  • Milton Reynolds Fellowship, 2009–10
  • Commendation for Teaching Excellence, NYU, 2008
  • Robert W. Shoemaker Fellowship, 2007
  • Doctoral Fellowship in Marketing, 2005–10

Working Papers

  • With Yael Shani-Feinstein, and Jacob Goldenberg, “Moving Fast versus Moving Slow: The Effect of Perceived Speed on Mental Representation and Decision-Making”
  • With Yu Ding, “Time Flies…But Only When the Speed is ‘Just Right’: How Animation Speed Affects Perceived Waiting Time and the Online Customer Experience” 
  • With Edith Shalev, Meyrav Shoham, and Coby Morvinski, “Can You Catch More Followers with Honey? How Aggregate Reviewer Sentiment Affects Consumer Followership”
  • “Examining the ‘Privacy Paradox’: The Role of Perceived Constraints” 
  • With Tim Pleskac, Gretchen Chapman, and Oleg Urminsky, “Comparing Single- vs. Double-blind Review of Scientific Abstracts for a High Stakes International Conference” 

Selected Publications