Current Research Topics
- Technology impact on marketing function, brand strategy, and portfolio management
- New approaches in marketing analytics
- Media channel optimization
Professional Activities
Academic positions
- Tuck School of Business, 2006–present
- Visiting Professor of Management, Instituto Centroamericano de Administración de Empresas (INCAE), Costa Rica, 1997
Nonacademic positions
- Executive Vice President, Digitas Inc., 1999–2004
- Partner, Mercer Management Consulting, 1995–99
- Manager, Braxton Associates, 1992–95
- Equity Analyst, Alex Brown and Sons, 1987–91
Selected Publications
- With David Kenny, "Contextual Marketing: The Real Business of the Internet," Harvard Business Review, 2000