Faculty Directory

John Fyfe Marshall T’92

Adjunct Professor of Business Administration






MBA, Tuck School of Business, 1992; AB, Princeton, 1987

Areas of Expertise

Marketing, technology management


Marketing in the Network Economy

Current Research Topics

  • Technology impact on marketing function, brand strategy, and portfolio management
  • New approaches in marketing analytics
  • Media channel optimization

Professional Activities

Academic positions

  • Tuck School of Business, 2006–present
  • Visiting Professor of Management, Instituto Centroamericano de Administración de Empresas (INCAE), Costa Rica, 1997 

Nonacademic positions

  • Executive Vice President, Digitas Inc., 1999–2004
  • Partner, Mercer Management Consulting, 1995–99
  • Manager, Braxton Associates, 1992–95
  • Equity Analyst, Alex Brown and Sons, 1987–91

Selected Publications

  • With David Kenny, "Contextual Marketing: The Real Business of the Internet," Harvard Business Review, 2000