PhD, Duke University, 1986; MSIA, Carnegie Mellon University, 1980; AB, Cornell University, 1978
Marketing management, branding, brand equity, and brand management; integrated marketing communications and advertising
Strategic Brand Management
Kevin Lane Keller is an international leader in the study of brands, branding, and strategic brand management, with research focused on improving marketing strategies through an understanding of consumer behavior. He has served as a consultant and advisor to marketers for some of the world’s most successful brands. He teaches the elective Strategic Brand Management.