Faculty Directory

Kevin Lane Keller

E.B. Osborn Professor of Marketing

Areas of Expertise

Marketing management, branding, brand equity, and brand management; integrated marketing communications and advertising


Strategic Brand Management


PhD, Duke University, 1986; MSIA, Carnegie Mellon University, 1980; AB, Cornell University, 1978


Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College.  Keller's academic resume includes degrees from Cornell, Duke, and Carnegie-Mellon universities and faculty positions at Berkeley, Stanford, and UNC.  Through the years, he has served as brand confidant to marketers for some of the world's most successful brands, including Accenture, American Express, Disney, Ford, Intel, Levi-Strauss, L.L. Bean, Nike, Procter & Gamble, and Samsung.  With over 120 published papers, he is also one of the most heavily cited of all marketing academics.  His textbook, Strategic Brand Management, co-authored with Vanitha Swaminathan, in its 5th edition, has been adopted at top business schools and leading firms around the world and has been heralded as the “bible of branding.”  He is also the co-author with Philip Kotler and Alex Chernev of the all-time best selling introductory MBA marketing textbook, Marketing Management, now in its 16th edition.