Faculty Directory

Liana Frey D’92, T’98

Adjunct Professor of Business Administration





Personal Website



MBA, Tuck School of Business, 1998; AB, Dartmouth College, 1992

Areas of Expertise

Sustainability, climate tech, digital strategy, marketing and product strategy


Sustainable Marketing


Frey helped develop the first sustainability strategy at Lutron and actively mentors start-ups fighting climate change with several accelerators. Prior to her work in sustainability, she built three technology businesses into powerhouses and advised many leading consumer and tech companies. At the heart of her work has always been insights about the end consumer that create loyal and engaged customers and talk-worthy brands.

Professional Activities

Academic Positions

  • Adjunct Professor of Business Administration, Tuck School of Business, 2022–present
  • Adjunct Professor, University of Texas McCombs School of Business, 2018–present

Nonacademic Positions

  • Business Mentor, Austin Technology Incubator, SKU, Techstars, 2020–present
  • VP of Marketing, Sustainability, and Alliances, Ketra, a Lutron company, 2017–21
  • Head of Product Marketing, Lithium Technologies (now Khorus), 2014–16
  • Principal and Founder, LF Consulting, 2012–14
  • Senior Vice President, Marketing Practice Leader, Fleishman Hillard, 2011–12
  • Executive Director, Global Digital Innovation, and previous roles, Dell, Inc., 1998–2009

Board Memberships

  • Association of National Advertisers, 2015–17