Faculty Directory

Nailya Ordabayeva

Associate Professor of Business Administration; Paul E. Raether T’73 Faculty Fellow

Areas of Expertise

Social perception, effects of economic inequality and social hierarchies on consumer purchase decisions, sensory perception, well-being


PhD, INSEAD, 2010; MSc, INSEAD, 2007; BSc, Bilkent University, 2005


Nailya Ordabayeva is an associate professor at the Tuck School of Business in the Marketing group. She is originally from Kazakhstan, and before joining the Tuck School she was a faculty member at Boston College and Erasmus University. Nailya studies how social hierarchies, economic inequality, and sensory perception shape consumer purchase decisions. Her research has received wide press coverage, including in The New York Times, The Wall Street Journal, Fortune, Forbes, BBC, and Harvard Business Review, and her scholarly contributions have been recognized by multiple awards, such as the Society for Consumer Psychology Early Career Contribution Award, Journal of Consumer Research Best Article Award, and best-paper awards at various conferences. Nailya’s teaching has been similarly recognized by the Poets & Quants’ Favorite MBA Professors list and Teaching Star awards at Boston College. Nailya actively contributes to the marketing community through associate editorships at the Journal of Consumer Research, Journal of Marketing Research, and Journal of Consumer Psychology, and leadership roles in flagship organizations (American Marketing Association Academic Council, Association for Consumer Research Board).