Faculty Directory

Samuel Engel

Visiting Professor





Personal Website



MBA, Yale School of Management, Yale University, 1998; BA, University of Pennsylvania, 1991

Areas of Expertise

Airline strategy and economics, marketing


Pricing Strategy and Analytics


Samuel Engel has been a management consultant, business leader, and teacher for almost 30 years. As a consultant to airlines and investors, he untangles complicated questions rooted in the economics of marketing, such as route optimization, sales strategy, and aircraft selection. In the boardroom, he leads stakeholders through complex decisions that enable action on organizational change. In the courtroom, he has testified on the economics of airline strategy, supporting multimillion-dollar-damages awards. Engel’s philosophy inside and outside the classroom is that most business decisions are multidimensional. Even when executives lead with marketing analytics, the concerns of strategy, finance, and human behavior are never remote. In his courses, he teaches students first how to master the tools of marketing analytics, and then how to apply them in the real-world context, with all its complexity and messiness. Engel believes that the most effective leaders are able to simplify problems down to a core analysis, and then layer on considerations of strategy, finance, and operations.

Current Research Topics

  • Airline strategy
  • Pricing strategy
  • Marketing
  • Economics of the airline industry

Professional Activities

Academic Positions

  • Visiting Professor of Business Administration, Tuck School of Business, 2021
  • Lecturer, Boston University Questrom School of Business, 2020–21
  • Adjunct Professor, Boston College Carroll School of Management, 2019–21

Non-Academic Positions

  • Senior Vice President, ICF International, 2001–present; 1998–99
  • Director, Airline Planning, Priceline.com Europe, 1999–2000
  • MBA intern, US Airways, 1997–98
  • Project manager and consultant, Central Europe Trust, 1992–96

Professional Service Positions

  • Board member and former president, Air Transport Research Forum

Additional Information

  • Guest lecturer, Yale School of Management (Pricing and Revenue Management), Boston College, Boston University
  • Regular speaker, Air Transport Research Forum, and related industry events
  • Regular contributor, Forbes.com
  • Industry commenter, New York Times, Wall Street Journal, Bloomberg News, NPR Marketplace, Washington Post