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Faculty Directory

Scott Swain

Visiting Associate Professor





Personal Website



University of South Carolina, PhD in Marketing, 2002; MBA, 1996; Clemson University, BS in Electrical Engineering, 1991; Francis Marion University, BS in Physics, 1991

Areas of Expertise

Marketing, technology adoption, choice modeling


Marketing Research


Scott is an associate professor of marketing at Clemson University. His research focuses on the roles of psychological ownership and theory-of-mind on stakeholder perceptions of companies’ offerings and initiatives. Scott has taught a variety of courses at the undergraduate, master’s, and PhD levels and frequently assists organizations with branding, communication, customer insight, and advanced methodology. Recent industry engagements include 3M, Allstate, Chicago Mercantile Exchange, Coca-Cola, DISH Network, Farmers Insurance, GAP, General Motors, Goodyear, Honda, Johnson & Johnson, Mattel, McCormick & Company, Monster Energy Company, Nestlé, Nickelodeon, Reckitt Benckiser, RE/MAX, Staples, Travelocity, Unilever, United Airlines, Verizon, and Wells Fargo. Scott is also sought after for expert testimony in litigation matters involving claim substantiation, deceptive advertising, materiality, genericness, secondary meaning, likelihood of confusion, and market value.

Current Research Topics

Technology adoption, eco-innovation, territorialism

Professional Activities

Academic positions

  • Visiting Associate Professor, Tuck School of Business, 2021–present
  • Associate Professor, Wilbur O. and Ann Powers College of Business, Clemson University, 2013–present
  • Assistant Professor, Questrom School of Business, Boston University, 2002–08
  • Assistant Professor, D’Amore-McKim School of Business, Northeastern University, 2009–13

Nonacademic positions

  • Expert Witness, testimony in FTC, FDA, TTAB, and NAD matters, 2007–present
  • Senior Advisor, MMR Strategy Group, 2009–16
  • Nuclear Submarine Officer, United States Navy, 199199
  • Manager, Downwind Trading Company, Inc., Myrtle Beach, SC, 1990–91
  • Ocean Lifeguard, City of Myrtle Beach, Myrtle Beach, SC, 1986–88


  • With R. C. Hanna, J. Smith, Email Marketing in a Digital World: The Basics and Beyond, Business Expert Press, 2016

Editorial positions

  • Associate Editor, European Journal of Marketing, 2017–present
  • Editorial Review Board, Journal of International Marketing, 2020–present
  • Editorial Review Board, Journal of Business Research, 2018–present
  • Editorial Review Board, Journal of Management & Engineering Integration, 2018–present
  • Editorial Review Board, Journal of Marketing Analytics, 2013–present


  • Senior Scholar Research Excellence Award, College of Business, 2019
  • AMA-EBSCO Annual Award for Responsible Research in Marketing, nominee 2019
  • Outstanding Reviewer Award, Journal of Business Research, 2018
  • Top Researcher Recognition, Clemson University Board of Trustees, 2018
  • Best Paper Award (CB Track), American Marketing Association Winter Conference, 2016
  • Bright Idea Award (best journal article in business), awarded by Seton Hall and the N.J. Policy Research Organization Foundation, 2015
  • Best Paper Award (Overall), International Marketing Conference, IIM-Calcutta, 2013
  • Best Teacher Award, College of Business nominee, Northeastern University, 2013
  • Favorite Professor designation, Northeastern University seniors, 2012
  • New Student Organization Advisor of the Year, Northeastern University, 2011
  • Excellence in Teaching Award, Northeastern University, 2011
  • Alumni Legacy Gift Teaching Recognition, Boston University, 2005, 2007
  • Teaching Excellence Recognition, Honors College, University of South Carolina, 2002

Working Papers

  • “Using Attribute Reframing to Encourage Adoption of Eco-Innovations,” 2021
  • With R. Mullins, S. Friend, “Multiple Brand Identifications in Complex B2B Selling Contexts,” 2021
  • With D. Korschun, H. Rafieian, A. Aggarwal, “Taking a Stand: Consumer Responses When Companies Get (Or Don’t Get) Political,” 2020

Selected Publications

  • With C. P. Kirk, J. Peck, “Property Lines in the Mind: Consumers’ Psychological Ownership and Their Territorial Responses, Journal of Consumer Research, 45(1), 2018
  • With B. A. Cudmore, “The Human Hand and Technology Adoption,” Journal of Management & Engineering Integration, 11(1), 2018
  • With C. P. Kirk, “Consumer Psychological Ownership of Digital Technology,” in J. Peck, S. Shu, eds., Psychological Ownership and Consumer Behavior, Springer, 2018
  • With R. C Hanna, P. D. Berger, “Optimizing Time-Limited Price Promotions,” Journal of Marketing Analytics, 4(2), 2016
  • With J. P. Carlson, D. Weathers, “Consumer Responses to Bonus Pack and Product Enlargement Claims,” Journal of Marketing Theory and Practice, 24(1), 2016
  • With D. Korschun, and C.B. Bhattacharya, “CSR and the Frontline Context: How Social Programs Improve Customer Service,” Marketing Intelligence Review, 8(1), 2016
  • With B. A. Cudmore, “How Players Respond to Monetary Incentives in Online Poker Promotions,” Journal of Management & Engineering Integration, 9(1), 2016
  • With D. Weathers, V. Grover, “Can Online Product Reviews Be More Helpful? Examining Characteristics of Information Content by Product Type,” Decision Support Systems, 79 (August), 2015
  • With D. Weathers, I. Makienko, “When and How Should Retailers Rationalize the Size and Duration of Price Discounts?” Journal of Business Research, 68(12), 2015
  • With C. P. Kirk, B. McSherry, “Investing the Self: The Effect of Nonconscious Goals on Investor Psychological Ownership and Word-of-Mouth Intentions,” Journal of Behavioral and Experimental Economics, 58 (May), 2015
  • With C. P. Kirk, J. E. Gaskin, “I’m Proud of It: Consumer Technology Appropriation and Psychological Ownership,” Journal of Marketing Theory and Practice, 23(2), 2015
  • With D. Korschun, C. B. Bhattacharya, “Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline Employees,” Journal of Marketing, 78(3), 2014
  • With P. D. Berger, B. D. Weinberg, “The Customer Equity Implications of Using Incentives in Acquisition Channels: A Nonprofit Application,” Journal of Marketing Analytics, 2(1), 2014
  • With B. A. Cudmore, D. Weathers, “Communicating Innovations in Product Safety: When Labels Signal Greater Manufacturer Responsibility,” Journal of Management and Engineering Integration, 5 (Winter), 2012
  • With D. Weathers, J. P. Carlson, “Why Consumers Respond Differently to Absolute versus Percentage Descriptions of Quantities,” Marketing Letters, 23(4), 2012
  • With B. A. Cudmore, “Conditional Indirect Effects of Corporate Social Responsibility Cues on Purchase Intentions,” Journal of Management and Engineering Integration, 4(Winter), 2011
  • With S. K. Kim, J. D. Hibbard, “Commitment in Marketing Channels: Mitigator or Aggravator of the Effects of Destructive Acts?” Journal of Retailing, 87(4), 2011
  • With B. Isaacson, J. D. Hibbard, “Three Critical Questions to Evaluate Intellectual Property Surveys,” Intellectual Property Today, September, 2012
  • “Prize Indemnification,” in L. E. Swayne, M. Dodds, J. G. Golson (eds.), Encyclopedia of Sports Management and Marketing, Sage, 2011
  • “Probability Sales Promotions,” in L. E. Sayne, M. Dodds, J. G. Golson (eds.),Encyclopedia of Sports Management and Marketing, Sage, 2011
  • “Promotional Risk Management,” in L. E. Sayne, M. Dodds, J. G. Golson (eds.),Encyclopedia of Sports Management and Marketing, Sage, 2011
  • With V. Onyemah, R. C. Hanna, “A Social Learning Perspective on Sales Technology Adoption and Sales Performance: ,” Journal of Personal Selling & Sales Management, 30(2), 2010
  • With P. D. Berger, R. C. Hanna, B. D. Weinberg, in I. Lee (ed.), “Configurators/Choiceboards: Uses, Benefits, and Analysis of Data,” in I. Lee (ed.), Encyclopedia of E-Business Development and Management in the Global Economy, IGI Publishing, 2010
  • With D. Weathers, R. W. Niedrich, “Assessing Three Sources of Misresponse to Reversed Likert Items,” Journal of Marketing Research, 45(February), 2008
  • With R“The Effects of Exposure-Order and Market Entry-Information on Brand Preference: A Dual Process Model,” Journal of the Academy of Marketing Science, 36(September), 2008
  • With B. Isaacson, J. D. Hibbard, “Why Online Surveys Can Be a Smart Choice in Intellectual Property Cases,” American Bar Association, Intellectual Property Law Newsletter, 26(Spring), 2008
  • With P. D. Berger, R. C. Hanna, “Collaborative Filtering: Advertising Efficiency,” in S. Chatterjeem (ed.), Media and Advertising Management—New Trends, ICFAI University Press, 2007
  • With W. Dong, P. D. Berger, “The Role of Channel Quality in Optimal Allocation of Acquisition and Retention Spending,” Journal of Business Research, 60(December), 2007
  • With P. D. Berger, R. C. Hanna, B. D. Weinberg, “The Great Potential Benefits of Vertical Cooperative Advertising,” Advertising Express, 7(February), 2007
  • With P. D. Berger, R. C. Hanna, “Collaborative Filtering: The Potential to Increase Advertising Efficiency,” Advertising Express, 6(May), 2006
  • With R, “The Influence of Pioneer Status and Experience Order on Consumer Brand Preference: A Mediated-Effects Model,” Journal of the Academy of Marketing Science, 31(Fall), 2003