University of South Carolina, PhD in Marketing, 2002; MBA, 1996; Clemson University, BS in Electrical Engineering, 1991; Francis Marion University, BS in Physics, 1991
Marketing, technology adoption, choice modeling
Scott is an associate professor of marketing at Clemson University. His research focuses on the roles of psychological ownership and theory-of-mind on stakeholder perceptions of companies’ offerings and initiatives. Scott has taught a variety of courses at the undergraduate, master’s, and PhD levels and frequently assists organizations with branding, communication, customer insight, and advanced methodology. Recent industry engagements include 3M, Allstate, Chicago Mercantile Exchange, Coca-Cola, DISH Network, Farmers Insurance, GAP, General Motors, Goodyear, Honda, Johnson & Johnson, Mattel, McCormick & Company, Monster Energy Company, Nestlé, Nickelodeon, Reckitt Benckiser, RE/MAX, Staples, Travelocity, Unilever, United Airlines, Verizon, and Wells Fargo. Scott is also sought after for expert testimony in litigation matters involving claim substantiation, deceptive advertising, materiality, genericness, secondary meaning, likelihood of confusion, and market value.
Technology adoption, eco-innovation, territorialism