Faculty Directory

Wiebke I.Y. Keller

Visiting Scholar





PhD, Hamburg University, 2013; MSc Tilburg University, 2009

Areas of Expertise

Marketing, pricing, marketing statistics

Current Research Topics

  • Promotion effectiveness
  • Effect of external shocks on pricing strategies
  • Impact of weather on sales

Professional Activities

Academic positions

  • Visiting Scholar, Tuck School of Business, 2016–present
  • Assistant Professor of Marketing, University of Tuebingen, Germany, 2013–present
  • Visiting Scholar, Tilburg University, Netherlands, 2011–12
  • Research Assistant, University of Hamburg

Working Papers

  • With B. Deleersnyder and K. Gedenk, “Price Promotions and Popular Events”
  • With B. Deleersnyder, “Advertising Strategies by Multinational Firms: Evidence of a Home Focus and its Performance Implications”
  • With A. Smolnik and D. Papies, “The Effect of Consumer Online Price Search on Pricing Behavior of Firms”