Kevin Lane Keller Named Executive Director of the Marketing Science Institute
An international leader in the study of marketing strategy and brand management, Keller begins his two-year term in July.
Jun 14, 2013An international leader in the study of marketing strategy and brand management, Keller begins his two-year term in July.
Jun 14, 2013Tuck’s Class of 2013 includes the first recipients of the MBA-MPH joint degree with The Dartmouth Institute for Health Policy and Clinical Practice.
Jun 13, 2013Will provide insight on interactions between policy makers and the private sector.
Jun 13, 2013Research by Eugene Fama and Kenneth French shows that value stocks, bought at bargain prices, tend to do better than companies focused on growth and small companies tend to outpace large ones.
Jun 13, 2013Professor Sydney Finkelstein says that human creativity, not data, has historically driven breakthrough innovations.
Jun 13, 2013Jun 10, 2013
Professor Peter Golder says that brand leadership is beneficial -- but fragile.
Jun 10, 2013Slaughter & Rees assess the cost, quality, and relevance of higher ed.
Jun 10, 2013Professor Ron Adner dissects the recent failure of green-tech start-up Better Place.
Jun 10, 2013Awards were presented and master hoods conferred.
Jun 06, 2013Alexander "Sandy" Cutler T'75 says that great leaders see challenges as opportunities -- and inspire people to find innovative solutions.
Jun 05, 2013Paul Argenti says that the IRS stands for a lot of things people don't feel good about.
Jun 05, 2013James Rice says that business communication, like acting, requires rehearsal and self-awareness.
Jun 04, 2013Sydney Finkelstein notes an absence of personal accountability in business -- and in life.
Jun 03, 2013Professor M. Eric Johnson says "big data" gives advertisers the ability to personalize their campaigns.
May 31, 2013Google described as a business, a research center and a social movement.
May 30, 2013Slaughter & Rees look at Japan's efforts to rebound from a prolonged slump.
May 28, 2013