This winter, Tuck assistant professor Eesha Sharma will become an inaugural Visiting Junior Faculty Fellow at UCLA Anderson’s newly launched Morrison Family Center for Marketing Studies and Data Analytics.
Sharma researches how consumers behave in response to resource scarcity, both in their lives and in the lives of others. She examines these topics in the domains of financial decision-making and charitable giving. A theme in her work is consumer financial well-being, and how psychology, marketing, and economics can be used to understand and improve it. She will spend the winter term at UCLA building new research collaborations and expanding Tuck’s national footprint, and will be joined by Cornell Professor Tom Gilovich, whose research focus includes decision-making and behavioral economics.
“I am deeply honored to receive this fellowship,” Sharma said. “It is a testament to the research I have been conducting with fellow colleagues at Tuck. There are some incredibly smart and creative researchers working on similar topics at UCLA, and this opportunity will open doors to new collaborations. I am excited for the new ideas it may foster that I can continue to develop at Tuck when I return.”
Funded by a $10-million-dollar gift from UCLA Anderson professors Donald and Sherie Morrison—legends in the fields of marketing and biology, respectively—the Morrison Family Center’s stated purpose is to serve as a global resource to advance understanding of consumer markets and behaviors.
“This is a wonderful tribute to Eesha, and we couldn’t be prouder of her success,” said Tuck’s incoming dean Matt Slaughter. “We are eager to see how this experience further informs her already-remarkable work.”