Ron Adner offers a nuanced and powerful tool to examine strategic positioning.
Leslie Robinson shines some light into the “black box” of foreign earnings.
Tuck visiting assistant professor Amit Bhattacharjee uncovers the hidden perils of marketing on the basis of identity.
Ron Adner offers a more nuanced and powerful tool to examine strategic positioning.
Amit Bhattacharjee uncovers the hidden perils of marketing on the basis of identity.
Peter Golder talks about industry pioneers, memory bias, and healthy paranoia.
Constance Helfat and Margaret Peteraf examine the role of managerial cognitive...
Richard Sansing sheds light on cost-sharing arrangements that save U.S. corporations...
Professor Paul Argenti lists the worst corporate communication blunders for 2014.
What’s not to like about a win-win? A lot, if it gets in the way of change.
A product’s early sales data may hold clues for marketers.
Professor of Marketing Peter Golder on entering international markets.
The world’s biggest companies have been ramping up efforts to curb climate change.
Q&A with Scott Neslin, Albert Wesley Frey Professor of Marketing.
Sydney Finkelstein's new book will examine talent development in creative industries.
The E.B. Osborn Professor of Marketing on empathy, collegiality, and rock n' roll.
Professor Powell says the First-Year Project brings a new form of self-awareness.
Health Care law addresses core issues in health care coverage and insurance.
Richard D’Aveni, the Bakala Professor of Strategy, lays out a plan.
Firms innovate for developing countries and then export to the West.
Professor Ron Adner says having a great idea is not always enough to succeed.
To innovate for a country like India or China, you have to think very differently.
If last summer's debt-ceiling crisis taught us anything, says professor Richard...