Faculty Insights

ResearchView all

Finding Your Niche in a Complex Marketplace

Ron Adner offers a more nuanced and powerful tool to examine strategic positioning.

Identity Marketing’s Dangerous Game

Amit Bhattacharjee uncovers the hidden perils of marketing on the basis of identity.

A Few Words On…Brand Leadership

Peter Golder talks about industry pioneers, memory bias, and healthy paranoia.

How Dynamic Leaders Think

Constance Helfat and Margaret Peteraf examine the role of managerial cognitive...

How U.S. Firms Shift Income Abroad

Richard Sansing sheds light on cost-sharing arrangements that save U.S. corporations...

CommentaryView all

Top Five Communication Blunders of 2014

Professor Paul Argenti lists the worst corporate communication blunders for 2014.

The Downside of Hopeful Theories

What’s not to like about a win-win? A lot, if it gets in the way of change.

The Connected Consumer

A product’s early sales data may hold clues for marketers.

Five Things to Consider When Taking Your Brand Global

Professor of Marketing Peter Golder on entering international markets.

COP18 and the Business of Climate Change

The world’s biggest companies have been ramping up efforts to curb climate change.

Q & AView all

The Simplicity of Complexity

Q&A with Scott Neslin, Albert Wesley Frey Professor of Marketing.

Following the Leader

Sydney Finkelstein's new book will examine talent development in creative industries.

Brand Champion: A Q&A With Kevin Lane Keller

The E.B. Osborn Professor of Marketing on empathy, collegiality, and rock n' roll.

Steve Powell on Tuck’s First-Year Project

Professor Powell says the First-Year Project brings a new form of self-awareness.

Implementing the Affordable Care Act

Health Care law addresses core issues in health care coverage and insurance.

Featured BooksView all

How Should the U.S. Compete With China?

Richard D’Aveni, the Bakala Professor of Strategy, lays out a plan.

Reverse Innovation

Firms innovate for developing countries and then export to the West.

What’s In It for Them?

Professor Ron Adner says having a great idea is not always enough to succeed.

Back to Basics

To innovate for a country like India or China, you have to think very differently.

Reinventing Capitalism

If last summer's debt-ceiling crisis taught us anything, says professor Richard...

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