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Blog Entries in May 2019

R&D Spending Has Dramatically Surpassed Advertising Spending

In February, 3G-owned Kraft Heinz Co. wrote down the value of its Kraft and Oscar Mayer brands by $15.4 billion. 3G co-founder Jorge Paulo Lemann described 3G’s mistake of not spending enough to sustain brands: “We bought brands and we thought they would last forever. Read the entire post at Harvard Business Review>>
Posted by: Vijay Govindarajan - 05/20/2019 at 07:04 am

Vote For Ravi Ramamurti For Thinkers 50

I strongly recommend that you nominate Ravi Ramamurti, University Distinguished Professor and founding Director of the Center for Emerging Markets at Northeastern University, as one of the Top 50 Management Thinkers for Thinkers 50: https://thinkers50.com/vote/ Ravi has done pioneering research on strategy and innovation in emerging markets. His influential contributions include an award-winning article on “reverse...
Posted by: Vijay Govindarajan - 05/07/2019 at 08:31 am

Venkat Venkatraman—Thinkers 50 Vote

I strongly recommend that you vote for Boston University Professor Venkat Venkatraman for Top 50 Management Thinker for Thinkers 50 Rankings as well as for the Distinguished Award for Digital Thinking: https://thinkers50.com/vote/ Venkat has been working at the intersection of IT strategy and business strategy since 1986 when he started his career at MIT.  He wrote a seminal paper on IT-induced business...
Posted by: Vijay Govindarajan - 05/07/2019 at 08:30 am

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