How Working with Competitors Made Jio a Telecom Giant
More than a traditional telecom business, India’s Jio Platforms is proving to be a disruptor. Jio was launched as a “freemium” service, offering free internet services to price-sensitive Indian customers to increase the adoption rate and scale up the market. Previously, Indian customers, whose average income is about $150 per month, had never had access to such a high-speed internet...
Posted by: Vijay Govindarajan - 01/03/2022 at 12:46 pm