R&D Spending Has Dramatically Surpassed Advertising Spending

In February, 3G-owned Kraft Heinz Co. wrote down the value of its Kraft and Oscar Mayer brands by $15.4 billion. 3G co-founder Jorge Paulo Lemann described 3G’s mistake of not spending enough to sustain brands: “We bought brands and we thought they would last forever.

Read the entire post at Harvard Business Review>>