Tel: 603-289-0007

VG personally handles all inquiries. The best way to reach him is his email address. Only as a backup, use VG’s cell phone: 603-289-0007.


Harvard Business Review

VG writes about strategy, innovation, and execution on HBR.

  • HBR Special Issue Of the 4,000 products Amazon sells every minute, approximately 50% are presented to customers by its personalized recommendation engine. When you visit the site, its algorithms select an assortment of products from about 353 million items and arrange them for you according to...
  • Business School in the Metaverse: Part 2 Academic leaders and program directors traditionally innovate their MBA programs by altering curriculum design, adding new required courses, reducing the number of core courses, or offering more electives. These changes may incrementally improve MBA programs, but they certainly...
  • Tech Talent Is Flooding the Job Market A recent series of mass layoffs in the tech sector, including Amazon and Meta’s dismissal of tens of thousands of workers, has created an incredible opportunity for companies that previously aspired to grow their ranks but couldn’t because of the lack of talent. Traditional...
  • VR is a game changer Educators and business experts believe that the vision of a metaverse, built on fast-developing virtual technology and augmented reality, has the potential to transform business education. Consider a European business school sending students on a tour of five factories across Asia,...
  • IMS Lifetime Achievement Award Humbled to receive the IMS Lifetime Achievement Award. The citation says: On behalf of The Institute for Management Studies (IMS), I am delighted to say that you’ve been selected for the 2022 Lifetime Achievement Award for your contributions to strategy and innovation. As you...


VG writes a column featured in BusinessWeek. The column explores how large established companies can stay innovative.

The Case for 'Reverse Innovation' Now October 26, 2009
A sophisticated emerging-market strategy is not optional for companies that want to survive and thrive in the 21st century.

American Business' Future Lies Far From Home September 28, 2009
Innovation increasingly will come from the developing world. U.S.-based companies that recognize this will have a big edge.

No Innovation without Ambition May 18, 2009
The failures of risk management that led to the financial crisis need innovative solutions, say authors Vijay Govindarajan and Chris Trimble. For that, we need the full passion and unbridled optimism of our business leaders.

The Economic Times

Not just Ideas August 25, 2006
We have shelves full of books on Innovation. Interestingly, the vast preponderance of these books is only about 1% of the job — the front-end of the innovation process. The front end is about creativity, discovery, and breathtaking new ideas. But what of the back-end (the other 99%)?

Plan or Action May 19, 2006
See how Rajan's refusal to plan ahead cost him his business.

A Challenge of Olympic Proportions May 12, 2006
It’s not just hype New technologies really do threaten strong, proven companies. Even those that have been successful for several generations. Consider the case of Kodak.

Innovation Drive but Network Down May 5, 2006
Ideas are great, but what happens after?

Slaying Dragons April 28, 2006
Understanding the "Planning Process" of corporations.

Innovation Transfusion April 21, 2006
An organization built for success in one business is unlikely to succeed in one that is very different. Unless, that is, it creates a separate and wholly new gene pool.

After The Eureka April 14, 2006
Yes, groundbreaking ideas are important. But in any great innovation story, the brainstorm is only the beginning. Genius is 1% inspiration, 99% perspiration. Thomas Edison said it nearly a century ago. Few listened.

Great ideas are not enough April 7, 2006
From Idea to Execution Great ideas are not enough. The CEO who delegates execution, and moves on is usually making a big mistake.

Experiment to learn March 17, 2006
Raji was nervous. She was six months into the most demanding leadership challenge of her career — building a high-growth-potential (but risky!) new business inside of the large company where she had worked for over a decade.

A revolutionary competitor threatens March 10, 2006
Over the past several months, we’ve enjoyed interacting with many executives intrigued by our lead article, ‘Building Breakthrough Businesses Within Established Organizations,’ in the May 2005 issue of Harvard Business Review.

When cultures collide March 2, 2006
In fast moving industries, it can be devilishly difficult to stay ahead of the curve. When confronted with a brash startup wielding a revolutionary technology, incumbents can fight... or they can simply reach into their deep pockets and acquire.

So what's your performance number? January 20, 2006
What gets measured, gets done. It’s a motivational strategy that’s proven and powerful. A disciplined practice of holding people accountable to numbers is often touted as a hallmark of successful companies.

Forget, borrow, learn January 13, 2006
Hari: “Jayanth, you seem to think we can succeed in this business without discipline, and without a relentless focus on costs.

Fast Company

The Leading Edge is a column by VG and Chris Trimble featured in Fast Company. The column explores how large established companies can stay innovative.

From Idea to Execution December 2005
So you've found a great idea and a great leader to champion it. The biggest challenges are still to come.

Ideas Are Not Enough November 2005
Yes, groundbreaking ideas are important. But in any great innovation story, the brainstorm is only the beginning.

Is Innovation in your Organizational DNA? October 2005
An organization built for success in one business is unlikely to succeed in a much different one. Unless, that is, it creates a separate group with an entirely different DNA.

When Cultures Collide September 2005
You've just bought another company. Now leave it alone.

When the Curve has Passed You By August 2005
A revolutionary competitor threatens to make your business obsolete. What to do?

Borrow–in Moderation July 2005
Startup teams within larger organizations shouldn't learn all the lessons of their parent companies.

Innovation and the Inevitable Break-the-Rules Backlash March 2005
Nurture new ways of doing business within your organization–but not at the expense of the "old guard."

Our Wish for 2005 February 2005
There are dozens of ways to make a profit. But only one that connects with the soul.

Our Wish for 2005 January 2005
There are dozens of ways to make a profit. But only one that connects the soul.

Experimentation Is Easy, Learning Is Not December 2004
The notion of experimenting and learning makes everyone feel good. But not everyone really understands what it means.

Amnesia by Design November 2004
If it's true that organizational history repeats itself, perhaps the best thing to do is forget everything that you've learned.

Forget, Borrow, Learn October 2004
The needs of new business efforts and existing organizational initiatives aren't necessarily mutually exclusive. Leaders need to find a middle way that draws on innovation as well as efficiency.

A Challenge of Olympic Proportions September 2004
As companies such as Kodak show, innovation isn't the only requirement for success. Leaders need to execute on their ideas, as well.

Strategy, Execution, and Innovation August 2004
Innovators know that the importance of strategy decreases as uncertainty increases. The solution? Strategize. Then, strategize again.

What's So Good About Business? July 2004
Instead of being defensive when people challenge business activities, benefits, and ethics, leaders should be more vocal about what they do right–and how they help society.

Shooting for the Moon June 2004
Aspirations–like leadership skills–aren't always enough. Leaders must do more than motivate; they must manage.

Planning Not to Learn May 2004
Time spent planning is not always time spent not doing. Those who plan–learn.

By the Numbers: You Can't Quantify Learning April 2004
Paying close attention to the bottom line and objective measures of performance doesn't always work. So how do you evaluate innovators and experimental business?

The Monster in the Closet: Reliable Unpredictability March 2004
Companies must balance efficiency and entrepreneurship, and embrace reliable unpredictability.


Breakthrough - Achieve major innovations July, 2007 (subscription required)
Do you go for efficiency or entrepreneurship?

Financial Times Articles

Business is Sent Back Into the Classroom
Learning from experiments is an essential part of innovation, and yet it required a mindset inherently at odds with the traditional approach to business planning. How should managers reconcile these conflicting objectives?
View the Financial Times Mastering Innovation special section.