Principles of Marketing (Tuck 002)
Fall 2018
Professor Lauren Grewal
Marketing deals with identifying and meeting human and social needs and is an organization function with a set of processes for creating, communicating, and delivering value to customers in ways that benefit the organization (for profit, not for profit, and public sector) and its stakeholders. The overall objective of this course is to introduce students to the substantive and procedural aspects of marketing strategy and implementation and to sharpen their skills for critical analytical thinking and effective communication. The course will involve case discussions and a group project. Priority given to seniors, juniors, and then sophomores; first-year students are not eligible.