• “…a book that offers provocative insights into the quickly changing dynamics of the global economy.”

    – THE WALL STREET JOURNAL

  • “The book is rich with examples…”

    – THE WALL STREET JOURNAL

  • "…western businesses must learn new tricks from their emerging markets."

    – FINANCIAL TIMES

  • “… a how-to guide for executives looking to innovate beyond the U.S. and Europe.”

    – FORTUNE.COM

  • “A framework for the next phase of globalization.”

    Jeffrey R. Immelt
    Chairman and CEO
    General Electric

  • “A playbook for leaders who want to unlock growth in emerging markets.”

    Robert A. McDonald
    Chairman, President, and CEO
    Procter & Gamble

  • “Innovation can come from just about anywhere and make an impact everywhere.”

    John T. Chambers
    Chairman and CEO
    Cisco Systems, Inc.

  • “Reverse innovation is rapidly changing the way companies think and how that’s affecting the way they look at markets.”

    – FORTUNE INDIA

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