Doing Business in India Requires a Mobile-First Strategy

If you want to see how mobile technology can disrupt the very basics of business models and habits established over hundreds if not thousands of years, look at what’s happening in India. A telecommunications revolution, towards fourth generation (4G) mobile services, will transform the consumer landscape over the next 5-10 years. This revolution will transform India the same way automobiles changed America 100 years ago but at ten times the speed — computers, laptops, and tablets will be marginalized as India leapfrogs to mobile 4G by 2020. The consequences are far more revolutionary than have been considered by multinational companies and entrepreneurs.  In order to create value in India in the coming decade, companies must have a mobile-first strategy.

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