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  • Thinkers 50 Awards

  • World Business Forum

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vg@dartmouth.edu

VG personally handles all inquiries. The best way to reach him is his email address. Only as a backup, use VG’s cell phone: 603-289-0007.

Blog Entries in May 2020

Important New Book By Tuck School Professor Kusum Ailawadi and Darden Professor Paul Farris

Selecting and managing multiple distribution channels is one of the thorniest challenges facing managers today. How do you make physical and digital channels, independent and company-owned ones, platform and pipeline retail, work together? How do you achieve the market coverage you need while preserving your brand’s equity? And how do you do this in a way that is sustainable for all the partners in the distribution...
Posted by: Vijay Govindarajan - 05/04/2020 at 05:59 am

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