The Next Great Digital Advantage
In our HBR article, N. Venkat Venkatraman and I argue datagraphs as the next source of competitive advantage. Datagraphs must drive strategy because they help companies create new pools of value. Digital companies such as Amazon, Google, and Netflix have come to dominate the market with their Purchase Graph, Search Graph, and Movie Graph, respectively, but the...
Posted by: Vijay Govindarajan - 04/13/2022 at 11:02 am