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More than a traditional telecom business, India’s Jio Platforms is proving to be a disruptor. Jio was launched as a “freemium” service, offering free internet services to price-sensitive Indian customers to increase the adoption rate and scale up the market. Previously, Indian customers, whose average income is about $150 per month, had never had access to such a high-speed internet — bundled with so many apps and digital solutions — at such low prices.
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Platforms’ unique experiment of co-opetition with global tech giants allows it to address an enormous market of price-sensitive customers.