How Amazon Adapted Its Business Model to India
When Amazon decided to enter the Indian e-commerce market, it was clear from the outset that something would have to give. That something was the very business model that had made Amazon an internet powerhouse in the U.S.
Amazon.com debuted as an online bookstore in 1994. Founder Jeff Bezos’s initial business model was fairly simple: Source a single product type from wholesalers and publishers and sell it...
Posted by: Vijay Govindarajan - 07/20/2016 at 10:54 am