Finding Your Place in the Competitive Jungle

It's a jungle out there.

While this simple phrase has been used time and time again to discuss the many obstacles people and companies face, an animal metaphor does describe required innovation actions rather effectively.

Imagine a 2x2 matrix with size on the y-axis and speed on the x-axis. Size can be represented as market share, revenue, or units sold, depending on the context. Speed is the speed of innovation of a company relative to the industry.

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