• TEDX Big Apple on Reverse Innovation

  • Tea With The Economist

  • Thinkers 50 Awards

  • World Business Forum

  • VG and Prime Minister Singh


Tel: 603-289-0007

VG personally handles all inquiries. The best way to reach him is his email address. Only as a backup, use VG’s cell phone: 603-289-0007.

Blog Entries

Interview with Vijay Govindarajan: Reverse Innovation (Book)

Sameer Kamat, founder of MBA Crystal Ball, caught up with Vijay Govindarajan (VG) to find out more about his book on reverse innovation. So, what exactly is Reverse Innovation? VG explained the idea to us in simple terms “Historically multinationals innovated in rich countries and sold those products in poor countries. Reverse innovation is doing exactly the opposite. It is about innovating in poor countries and...
Posted by: Vijay Govindarajan - 09/05/2012 at 11:18 am

How Big Companies Beat Local Competition in Emerging Markets

You might think that emerging country companies are more ready to address the needs of and win customers in other emerging markets. Indeed, India's Godrej Consumer Products Ltd. is expanding rapidly via acquisitions of Issue Group and Cosmetica Nacional in Latin America, while China's Huawei has a large direct presence in India's telecom market. But we believe that multinationals from rich countries who are...
Posted by: Vijay Govindarajan - 08/28/2012 at 10:54 am

Prime Minister Manmohan Singh

Indian Prime Minister Manmohan Singh discusses "reverse innovation" with me in New Delhi.  I was struck not only by the PM's sincerity but also by his deep understanding of  fundamental problems such as affordable health and renewable energy. It is my hope that the India and its business community will use reverse innovation as a means to build out their global capabilities, even as foreign companies learn...
Posted by: Vijay Govindarajan - 08/22/2012 at 12:24 pm

Get to Know Your Non-Customer

The U.S. economy is sluggish, Europe is in a crisis, and emerging markets have slower rates of growth than in the past. In a slow-growth world, the new growth norm has to be about satisfying the needs of non-customers. But which non-customers do you target? And how do you get to know them? Read the entire post at Harvard Business Review>>
Posted by: Vijay Govindarajan - 08/10/2012 at 11:14 am

Eradicating Global Poverty and Disease Begins at Home

Those of us fortunate enough to have spent most of our lives under a solidly built roof sometimes take for granted the health benefits of modern housing. We assume that our rooms will be well-ventilated and well-lit, with solid walls and windows that keep out disease-carrying insects. Indoor plumbing erases the need for proper sanitation from our list of everyday worries. And as for clean drinking water, we have an...
Posted by: Vijay Govindarajan - 08/02/2012 at 12:10 pm

getAbstract’s 12th Annual International Book Award

We are humbled to know that Reverse Innovation has been nominated for the getAbstract International Book Award for 2012! 2 of the 5 shortlisted titles will receive the award, which is presented at a large afternoon event on the first day of The Frankfurt Book Fair (October 10). In announcing the shortlist, getAbstract says: "Good authors recognize problems and break them down to their basic elements. Moreover, the very...
Posted by: Vijay Govindarajan - 08/01/2012 at 10:54 am

Yes, You Can Brainstorm Without Groupthink

In articles in both the New York Times and The New Yorker earlier this year, the concept of brainstorming as introduced in the 1940's by Alex Osborn has been attacked as ineffective and linked to the concept of "Groupthink." In her NYT piece and in an HBR ideacast, Susan Cain points out that the popular view — "Lone geniuses are out. Collaboration is in." — conflicts with research that suggests "people...
Posted by: Vijay Govindarajan - 07/27/2012 at 07:24 am

Big ideas for India 2050. PM, create a National Water Grid

India’s growth has slowed. Inflation is back, foreign direct investment has plummeted, and its currency is sinking. After two decades of impressive growth, optimism appears to have ebbed. In the minds of many, India’s shine has dimmed. But today’s woes are a mere bump. Read entire post at Bharatkalyan97>>
Posted by: Vijay Govindarajan - 07/23/2012 at 09:01 am

Why That New Innovation Effort May Not Be Worth It

Nowadays, almost every company claims to be innovative, if only to attract top talent, please investors, and strengthen its brand. Some companies are innovative, but many are not. If you are going to lead or be a part of a new initiative, how can you tell if your organization is really committed to supporting that effort? Is the innovation effort only inducing fear, uncertainty, and doubt in the market, or is the...
Posted by: Vijay Govindarajan - 06/25/2012 at 12:20 pm

Insights from #33voices interview with Vijay Govindarajan

Moe Abdou interviews Vijay Govindarajan about his book "Reverse Innovation" Watch the interview on YouTube>>
Posted by: Vijay Govindarajan - 06/12/2012 at 01:37 pm

Run a Disciplined Innovation Experiment

Vijay Govindarajan, Tuck professor and author of Reverse Innovation, outlines key steps for rapid learning. See video at Harvard Business Review>>
Posted by: Vijay Govindarajan - 06/07/2012 at 01:42 pm

Who in Your Company Can Say “Yes” to Innovation, Without Permission?

The truth about big innovation is that you get what you play for. If that looks like a typo — if it's jarring to see "innovation" and "play" in the same sentence or to hear anyone suggest that you, a manager, should play at anything — then this blog post is for you. Read entire post at Harvard Business Review>>
Posted by: Vijay Govindarajan - 05/29/2012 at 08:57 am

To Innovate, Turn Your Pecking Order Upside Down

Here's an uncomfortable truth about innovation: No matter how great your idea, you can't deliver breakthrough innovation without breakthrough organizational design. Some companies are great at finding opportunities, diagnosing what customers want, and even designing the perfect offerings to satisfy them. But even if you get all of that right, your effort will fall apart if you build the wrong team to execute....
Posted by: Vijay Govindarajan - 05/08/2012 at 12:44 pm

Telecom’s Competitive Solution: Outsourcing?

U.S. telecom carriers face daunting challenges from device makers, content providers, social networks, and an array of disruptive technologies. But the solutions may not be housed on their own soil. Read entire post at Harvard Business Review>>
Posted by: Vijay Govindarajan - 05/08/2012 at 12:42 pm

Developing Countries Are Revolutionizing Mobile Banking

On February 16, 2012, Barclays of U.K. launched Pingit, a service that lets people send and receive money using a smartphone. But this isn't the first big innovation in mobile banking. These innovations are already happening in developing countries. Read the entire post at Harvard Business Review>>
Posted by: Vijay Govindarajan - 05/08/2012 at 12:40 pm

Telemedicine Can Cut Health Care Costs by 90%

If you've not yet heard of telemedicine or think that it's not a great way to deliver quality health care, you may want to read this. Telemedicine, made possible by the availability of mobile networks, is revolutionizing health care. But not in the U.S. Read the entire post at Harvard Business Review>>
Posted by: Vijay Govindarajan - 04/25/2012 at 12:41 pm

P&G Innovates on Razor-Thin Margins

If you shaved today, either in the U.S. or in India, you probably used a Gillette razor. Gillette (now a brand of P&G), reportedly has had a U.S. market share of more than 80%, with Schick a distant second. Even more remarkably, they achieved this without resorting to price competition. The blade cartridges for its latest-and-greatest razor, the top-selling Fusion ProGlide, retail for around $4 each, leaving...
Posted by: Vijay Govindarajan - 04/16/2012 at 11:59 am

Health Care for 1% of the Cost

There is a general consensus that U.S. healthcare needs major reform. Can reverse innovation — innovations originating from poor countries — provide one important answer? Most definitely. In the U.S., the approach is to spend more money on major technological advances and come up with innovative products and solutions. In poor countries, the innovation paradigm is just the opposite: spend less and innovate...
Posted by: Vijay Govindarajan - 04/09/2012 at 01:32 pm

Reversing the Curse of Dominant Logic

Western multinationals — especially the most successful ones — consistently struggle to achieve their growth targets in emerging markets. Why? Because they try to repeat their past success formulas — the ones that work so well for them in developed markets. This was the case at Harman, which had achieved extraordinary success in the high-end automotive infotainment systems for luxury cars. However,...
Posted by: Vijay Govindarajan - 03/26/2012 at 01:29 pm

Reverse Innovation

On April 10, 2012, my book, Reverse Innovation, (co-authored with Chris Trimble) will be published by Harvard Business Review Press. This book is the culmination of several decades of research, and I can’t tell you how excited I am about its potential impact. Reverse Innovation is any innovation that is adopted first in the developing world. In the past, reverse innovations have been the rare exception to the...
Posted by: Vijay Govindarajan - 03/20/2012 at 10:04 am

The $2,000 Car

Increasingly, Western companies are developing products in countries like China and India, and then distributing them globally. For example, GE developed an ultra-low-cost ultrasound for rural China which is now marketed in over 100 countries. Logitech developed an affordable mouse for the China market which sells for (the Chinese equivalent of) $19.99 and which they now sell in Europe and the U.S. Deere & Company...
Posted by: Vijay Govindarajan - 03/12/2012 at 11:21 am

TEDx: Reverse Innovation

Vijay Govindarajan's TEDx presentation in New York on Feb 4 2012 on Reverse Innovation— any innovation that is adopted first in the developing world.
Posted by: Vijay Govindarajan - 03/04/2012 at 10:01 am

The house that students built.

When Vijay Govindarajan and Christian Sarkar wrote a blog entry on Harvard Business Review in August 2010 mooting the idea of a “$300-house for the poor”, they were merely expressing a suggestion. “Of course, the idea we present here is an experiment,” wrote Prof Govindarajan, a professor of international business at the Tuck School of Business at Dartmouth, and Mr. Sarkar, a marketing...
Posted by: Vijay Govindarajan - 02/14/2012 at 12:45 pm

Profitable Audacity: One Company’s Success Story

The sharp recession triggered by the 2008 financial crisis and the uncertainty created by the 2011 debt crisis have fundamentally reset the world. The new reality is austerity. But that should only be fiscal reality. Businesses, sitting on trillions in cash, seem to be using the economic environment as an excuse to build into their business a kind of strategic austerity that is inappropriate. In fact, when there are...
Posted by: Vijay Govindarajan - 01/26/2012 at 12:52 pm

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