Vijay Govindarajan, known as VG, is widely regarded as one of the world’s leading experts on strategy and innovation. VG was the first Professor in Residence and Chief Innovation Consultant at General Electric. He worked with GE’s CEO Jeff Immelt to write “How GE is Disrupting Itself”, the Harvard Business Review (HBR) article that pioneered the concept of reverse innovation–any innovation that is adopted first in the developing world. HBR picked reverse innovation as one of the Great Moments in Management in the Last Century. In the latest Thinkers50 Rankings, he was ranked the #1 Indian Management Thinker.