Research Highlights

Spring 2017

B. Espen Eckbo

"Are Stock-Financed Takeovers Opportunistic?"

Journal of Financial Economics, Forthcoming

B. Espen Eckbo, the Tuck Centennial Professor of Finance, presents new evidence on an old question: are stock-financed takeovers opportunistic? He tests the prediction that the more the target knows about the bidder, the more difficult it is for the bidder to pay with overpriced shares, and finds the opposite to be true: the better the target’s skill in valuing the bidder, the greater the likelihood that the deal is paid in bidder stock.

Kevin Lane Keller

"Unlocking the Power of Integrated Marketing Communications: How Integrated is Your IMC Program?"

Journal of Advertising, July 2016 

Kevin Lane Keller, the E. B. Osborn Professor of Marketing, discusses how the future of advertising and marketing communications will be marked by an increasingly diverse collection of new digital options added to the traditional media and communication options already available. His paper describes seven choice criteria that marketers can use to judge how effectively and efficiently they have assembled their integrated marketing communications programs and outlines five priority areas for future research.

Punam Anand Keller

"A Penny Saved Is Not a Penny Earned: When Decisions to Earn and Save Compete for Consumer Resources"

Journal of the Association for Consumer Research, January 2017

Punam Anand Keller, associate dean for innovation and growth and the Charles Henry Jones Third Century Professor of Management, and Eesha Sharma, assistant professor of business administration, examine how people think about and decide between opportunities to earn and save. They also study whether perceived financial deprivation interacts with preferences for earning and saving opportunities.

Recent presentation

Eesha Sharma, assistant professor of business administration

  • “The Effect of Financial Constraints on Social Sharing,” Society for Consumer Psychology Conference, February 2017
Eesha Sharma
Praveen Kopalle

"The Effects of Advertised Quality Emphasis and Objective Quality on Sales"

Journal of Marketing, March 2017

Praveen Kopalle, associate dean for the MBA program and the Signal Companies’ Professor of Management, examines the effectiveness of quality-based advertising messages. He demonstrates that it is not beneficial for low-quality products to emphasize quality in their advertising, and that it is effective for high-quality products to do so.

Adam Kleinbaum

"Spontaneous Neural Encoding of Social Network Position"

Nature Human Behavior, April 2017

Adam Kleinbaum, associate professor of business administration, pairs network data with pattern analysis to show that social network position information is accurately perceived and spontaneously activated when upon encountering familiar individuals. His findings explain how the human brain encodes the structure of its social world, and emphasize the importance of integrating an understanding of social networks into the study of social perception.

Kusum Ailawadi

Recent presentation

Kusum Ailawadi, the Charles Jordan 1911, Tu'12 Professor of Marketing

  • “What Does Digital Distribution Mean for Manufacturer-Retailer Interaction: Three Themes for Researchers,” Leo Tindeman Symposium at KU Leuven, February 2017
John Vogel

"Will Opendoor Revolutionize the Sale of Residential Real Estate?"

The Real Estate Finance Journal, Spring 2017

Research by John Vogel, adjunct professor of business administration and associate faculty director for the Center for Business, Government & Society, analyzes Opendoor, a startup real estate platform that offers sellers an alternative to listing their homes with brokers. Vogel discusses the challenges the company will confront in the housing market and what the impact will be if Opendoor and its imitators are successful.