Tuck and Google Team Up to Teach Digital Excellence

If you’re a business owner, the digital revolution is a phenomenon you just can’t ignore. Regardless of what you’re offering to the world, using the Internet and social media for marketing, communication, and strategy is a necessity.

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If you’re a business owner, the digital revolution is a phenomenon you just can’t ignore. Regardless of what you’re offering to the world, using the Internet and social media for marketing, communication, and strategy is a necessity.

With that in mind, Tuck Executive Education has recently launched the Digital Excellence Program for Minority Entrepreneurs, a three-day immersion in digital strategy and execution led by Tuck faculty members and Google experts.

Begun in 2015 and first held at Google’s offices in Cambridge, Massachusetts, the program covers everything from social media and digital marketing to website optimization and digital communication. In addition to regular class sessions with Tuck professor Alva Taylor, the faculty director of the Glassmeyer/McNamee Center for Digital Strategies, participants have multiple opportunities for one-on-one consultations with Taylor and Google employees to get hands-on experience with website design, search engine optimization, and digital business models. The program also features presentations from minority business owners on best practices and lessons from their own success with digital tools.

“What makes this program unique and valuable is that it’s tailored to minority entrepreneurs to help them determine which digital investments to make in their business,” says Fred McKinney, the managing director of minority business programs at Tuck and the former president and CEO of the Greater New England Minority Supplier Development Council, “and how to use these tools to accomplish their business strategy.”

In 2016, the Digital Excellence program will be offered at Google’s offices in Mountain View and Chicago. For more information, contact Jade Melvin, business development and marketing coordinator for Tuck’s Minority Business Programs, at jade.a.melvin@tuck.dartmouth.edu.