Faculty Directory
Paul A. Argenti
Professor of Corporate Communication
E-Mailpaul.a.argenti@tuck.dartmouth.edu
Phone603-646-2983
DegreeMBA, Columbia University, 1981; MA, Brandeis University, 1979; BA, Columbia University, 1975
AREAS OF EXPERTISECorporate communication, corporate responsibility, general management
Current Research Topics
Strategy implementation through communication, reputational risk, corporate social responsibility, corporate values
Selected Publications
With J. Lytton-Hitchins and R. Verity, "The Good, the Bad, and the Trustworthy," Strategy + Business, 61, 2010; with C.M. Barnes, Digital Strategies for Powerful Corporate Communications, McGraw-Hill, 2009; Strategic Corporate Communication, McGraw-Hill, 2009; Corporate Communication, fifth edition, Irwin/McGraw-Hill, 2009; "Communications and Business Value: Measuring the Link," Journal of Business Strategy, November 2006; with T. Haley, "Get Your Act Together," Harvard Business Review, October 2006; with R. Howell and K. Beck, "The Strategic Communication Imperative," MIT Sloan Management Review, 46(3), Spring 2005; "Collaborating with Activists: How Starbucks Works with NGOs," California Management Review, 47(1), Fall 2004; "Crisis Communication: Lessons from 9/11," Harvard Business Review, December 2002
Working Papers
"Building Trust Through Reputation Management"
Awards
Pathfinder Award for research, Institute for Public Relations, 2006; grand prize (as faculty advisor), Case Study Competition in Corporate Communications, Arthur W. Page Society, 2005; Distinguished Publication Award for The Power of Corporate Communication, Association for Business Communication, 2003; communication department ranked number one by U.S.News & World Report, 1994; Fulbright Fellowship, 1987
Professional Activities
Academic positions: Tuck School of Business, 1981–present; Visiting Professor, Singapore Management University, 2011–present; Visiting Professor, Erasmus University, Rotterdam, 2001–present; Visiting Professor, Columbia Business School/London Business School, 2007; Visiting Professor, Singapore Management University, 2003–05; Visiting Professor, Helsinki School of Economics, 1991–95; Visiting Professor, International University of Japan, 1989–92; Associate in communication, Harvard Business School, 1977–79
Board memberships: Reputation Advisory Council, Novartis, 2011–present; Corporate Communications Institute, 2004–present; Arthur W. Page Society, 2003–present
Editorial positions: Associate Editor, Corporate Reputation Review; Editorial Board, Document Design
Research & Teaching Summary
Paul Argenti's recent research on social media extends his expertise in corporate communications, strategy formulation and execution, corporate reputation, and corporate social responsibility—issues on which he consults for corporations and nonprofit organizations. He teaches the core course Analysis for General Managers and the electives Corporate Communication and Corporate Responsibility.