Faculty Directory

Prasad Vana

Assistant Professor of Business Administration






PhD, London Business School, 2017; MS, University of Texas at Austin, 2007; B.Tech, Indian Institute of Technology, 2006

Areas of Expertise

Marketing, economics, statistics and econometrics, optimization


Prasad Vana teaches the core statistics course in the MBA Program.

Current Research Topics

  • Quantitative marketing
  • Crowdfunding
  • Online promotions
  • Product reviews
  • Structural models
  • Bayesian methods
  • Machine learning
  • Big data methods

Professional Activities

Academic positions

  • Assistant Professor of Business Administration, Tuck School of Business, 2017–present
  • Instructor, Marketing Core Course, London Business School, 2016, 2017

Nonacademic positions

  • Analyst/consultant, AECOM Consult, Columbus, Ohio, 2008–11


  • Fellow, AMA-Sheth Foundation Doctoral Consortium, 2016
  • Deloitte Institute of Innovation and Entrepreneurship PhD Awards, 2015
  • Fellow, EMAC Doctoral Colloquium, 2014
  • Fellow, Workshop on Quantitative Marketing and Structural Economics, 2013
  • Fellow, ISMS Marketing Science Doctoral Consortium, 2013
  • PhD Fellowship, London Business School, 2011–16
  • Recipient, Mary Kate Collins Memorial Endowed Presidential Scholarship, 2007

Working Papers

  • “Modeling the Role of Uncertainty in Crowdfunding Charities: A Multiple Discrete Continuous Choice Approach”
  • With A. Lambrecht and M. Bertini, “Cashback is Cash Forward: Delaying a Discount to Increase Future Spending”