T'11

Cassie Lancellotti-Young

EVP of customer success, Sailthru

For me, business school was really about the connections, the teamwork, and the networking. Tuck does a better job of that than any other business school out there.

When Cassie Lancellotti-Young was considering which MBA program to attend, she didn’t have to search hard. Lancellotti-Young completed Tuck’s Business Bridge program between her junior and senior years in college, which helped her land an investment banking job, and she had a gut feeling she would return to Tuck if she was fortunate enough to be accepted.

Still, before she applied she did a classroom visit for a day, just to be sure Tuck was the right fit. It confirmed her instincts. “What stuck out during the visit was the same thing I experienced at Bridge,” she says. “It’s such a close-knit community. And for me, business school was really about the connections, the teamwork, and the networking. I think Tuck does a better job of that than any other business school out there.”

Indeed, when she looks back on her Tuck experience, it’s the teamwork skills she learned in her first-year study group that seem most valuable. “I ended up with a pretty diverse team,” she recalls. “We had everything from an accountant to a hospital administrator to a college basketball coach. It set me up very well to work with very different types of people.”

Her study group experience and experiential learning opportunities including a fellowship with the Center for Digital Strategies, come in handy today in her role as executive vice president of customer success at Sailthru, a marketing software company that helps ecommerce businesses and publishers personalize their customers’ experience. Its clients include media companies such as Cosmopolitan, Food Network, and AOL along with ecommerce firms such as Alex and Ani, Rent the Runway, and JustFab. 

Lancellotti-Young manages a set of teams that contains a wide range of professionals and personalities. Her organization includes implementation and professional services teams, account management, technical support, customer strategy and analytics and renewal sales.

“What brought me to Sailthru is my passion for marketing,” she says. “Every one of Sailthru’s customers sits in a job like the ones I used to have running online marketing teams. The thought of being able to do this for 400 companies versus just one, it’s pretty cool.”

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