Praveen Kopalle Receives Lifetime Achievement Award

The American Marketing Association honored Tuck professor Praveen Kopalle with its Lifetime Achievement Award for retailing and pricing research.

Kopalle was unanimously selected for the award by a committee of world-renowned scholars. In giving the award, the committee noted Kopalle’s “prolific research record, contributions in retailing, and award-winning papers.”

Kopalle, a faculty member at Tuck for 22 years, studies marketing, statistics, pricing, new products/innovation, promotions, customer expectations, and e-commerce. Kopalle has published his research in leading marketing journals, served as an editor of scholarly publications, and has been recognized for his research excellence many times, including but not limited to being a finalist for the 2015 INFORMS Society on Marketing Long Term Impact Award; a winner of the 2014 William R. Davidson Award from the Journal of Retailing; a winner of the 2011 Distinguished Alumni Award from the Indian Institute of Management, Bangalore; a finalist for the 2011 Marketing Science Institute’s Robert Buzzell Award; a winner of the 2011 William R. Davidson Honorable Mention Award; a finalist for 2006 John D. C. Little Best Paper Award; a winner of the 2005 John D. C. Little Best Paper Award; and a winner of 2003 MSI Competition on Global Marketing.

Kopalle has also been praised for his teaching. In 2015, he won the Teaching Excellence Award at Tuck for his core course Statistics for Managers. In connection with the award, a student praised Kopalle for his ability to explain difficult material so that students really understand it. “The passion and energy Professor Kopalle brings to the classroom makes a typically dry subject, statistics, thoroughly enjoyable,” the student said. “He genuinely cares for his students and works hard to make sure every single student is keeping up with him in class.” Kopalle also teaches or has taught Marketing, Retail Pricing Strategy and Tactics, and TuckINTEL, a mini-course that helps students integrate the key insights of Tuck’s first-year core curriculum.

Kopalle received the Lifetime Achievement Award during a reception at the AMA’s summer conference last week. Another Tuck faculty member who attended the reception was “struck not only by the number of amazing research and academic accomplishments mentioned, but all of the wonderful things stated about [Kopalle’s] character (e.g., being a genuinely nice person who helps others ... which is something we've all been able to see firsthand!).”