Eesha Sharma is one of 34 remarkable marketing researchers named a 2019 Young Scholar by the Marketing Science Institute (MSI).
The annual award recognizes scholars MSI believes will be “the leaders of the next generation of marketing academics.” According to the MSI website, the 2019 Young Scholars are conducting research on critical marketing topics such as emerging technologies, consumer decision making, and quantitative marketing research.
“I’m thrilled to receive this honor and to join the incredible scholars who are part of this group,” says Sharma, whose research revolves around consumer financial wellbeing, and how psychology and marketing can be used to understand and improve it. Sharma also researches how people react to perceived scarcity, poverty, and deprivation—both in their own lives and in the lives of others. In a recent study published in the Journal of Consumer Research, for example, Sharma and co-authors Anna Paley and Stephanie Tully found that consumers’ willingness to talk about their purchases depends on how they feel about their own finances.
At Tuck, Sharma teaches Introduction to Marketing and Consumer Insights. In 2017, Poets & Quants featured Sharma on its annual list of “40 professors under 40.”