Professor Singal’s primary research interest is in the area of analytics. He investigates revenue-management applications in e-commerce and online advertising, as he aims to build data-driven models that help businesses understand complex systems and optimize decision-making. Singal worked in data science at Amazon, where he developed models for supply-chain attribution. He has previously developed online-advertising attribution models as a data-scientist intern at Adobe. Singal has also played tennis at a national level.
Analytics, revenue-management applications in e-commerce and online advertising, data-driven models in systems and decision-making