On behalf of the Tuck School of Business at Dartmouth, the marketing faculty, Marketing Club, and our Tier I sponsor McKinsey & Company, we welcome you to Tuck’s seventh annual Marketing Symposium. This year, the symposium will be held in a hybrid format, with a combination of in-person and virtual events.
This year’s event will be a practitioner-oriented symposium focused on reflections of how the marketing world has changed (or not) and where we see it moving in the coming years. We’ll dive deeper into how marketers and brands are targeting, attracting, and retaining new consumers across different verticals. The agenda will feature speakers from firms and brands of all different sizes and stages, giving participants a broad scope of insight from different corners of the marketing world.
Our goal is to educate current Tuck students and event attendees about the breadth of career opportunities in marketing, how relevant principles can be applied in other roles, and what customer engagement looks like across a variety of methods and industries.
Kusum L. Ailawadi
Charles Jordan 1911 TU'12 Professor of Marketing at the Tuck School of Business at Dartmouth, Chair of the Marketing Area
Kevin Lane Keller
Senior Associate Dean for Innovation and Growth and the E.B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College
Meet this year's conference co-chairs.