Faculty Directory

Elizabeth A. Keenan

Visiting Assistant Professor of Business Administration

Areas of Expertise

Consumer behavior, decision-making, environment, marketing, philanthropy


Consumer Insights


PhD, Rady School of Management, University of California, San Diego, 2015; MAS, Scripps Institution of Oceanography, University of California, San Diego, 2008; BS, Loyola Marymount University, 1999


Elizabeth Keenan is an assistant professor of business administration in the Marketing Unit at Harvard Business School and is also a visiting scholar at Boston University Questrom School of Business during 2023–24. At HBS, she teaches the Purpose-Driven Marketing elective and previously taught the core Marketing course. She is affiliated with the Behavioral Insights Group at the Harvard Kennedy School’s Shorenstein Center on Media, Politics and Public Policy as well as with the Harvard University Center for the Environment. Keenan’s research explores individuals’ prosocial choices and behaviors within the domains of charitable giving and environmental sustainability. Her research has been published in Science, the Journal of Consumer Research, and Nature Climate Change, and it has been cited by media outlets including NPR, the Huffington Post, Wall Street Journal, and U.S. News & World Report. Prior to her doctoral studies, Keenan spent ten years in nonprofit management and education at the Aquarium of the Pacific.