Bio
Professor Larsen earned her PhD in folklore researching tourism, themed space-making, and “Danishness” in the Danish-themed village of Solvang, California. She completed a postdoctoral fellowship conducting a project titled “Nordic Spaces in the North and North America.” And she is involved in several projects about storytelling as a tool to strengthen brand biographies, create value, and expand consumer experience with brands.
Current Research Topics
- Consumer culture theory and tourism
- Storytelling and branding
- Tourism, experience economy, and servicescapes
- Folklore, ethnology, and qualitative research methods
- Food anthropology
Professional Activities
Academic positions
- Clinical Professor, Tuck School of Business, 2020–present
- Adjunct Professor, Copenhagen Business School, 2020–present
- Assistant Professor, Copenhagen Business School, 2014–20
- Adjunct Professor, Columbia University, 2008–14
Selected Publications
- With T. Hansen and J. Geersbro, “How the Interplay Between Subjective and Objective Financial Risk Influences Consumers’ Expectations, Information Search, and Product Satisfaction,” Journal of Marketing Trends, 5(3), 2019
- With B. Figueiredo and J. Bean, “Cosmopolitanism and its Sociomaterial Construction in the Servicescape,” in Cosmopolitanism, Markets, and Consumption: A Critical Global Perspective (eds. J. Emontspool and I. Woodward, Palgrave Macmillan, 2018
- “Making Things Valuable,” in Consumption, Markets & Culture, 21(1), 2018
- With S. Osterlund-Potzsch, “Islands in the Sun: Storytelling, Place & Terroir in Food Production on Nordic Islands,” in Ethnologia Scandinavica, Vol. 45, 2015
- “A Windmill and a Vikinghjem: The Importance of Visual Icons as Heritage Tropes among Danish-Americans,” in Performing Nordic Heritage: Everyday Life and Institutional Practices, eds. L. Gradén and P. Aronsson, Ashgate, 2013
- With L. Gradén and S. Österlund-Pötzsch, “Nordic Spaces in the U.S.: Three Examples of the Performance of Nordic-American Identity,” in American Studies in Scandinavia, 44(1), 2013
- “Thomas Kinkade’s ‘Solvang’: Painting, Performativity and the Third Gaze,” in Studies in Nordic Folklore, Mythology, Literature, and Culture, eds. M. Kaplan and T.R. Tangherlini, WCCAS Occasional Monograph Series, The Pinehurst Press, 2012
- With Susanne Österlund-Pötzsch, “Ubuntu in Your Heart: Ethnicity, Innovation and Playful Nostalgia in Three ‘New Cuisines’ by Chef Marcus Samuelsson” in Food, Culture & Society, 15(4), 2012
- “Performing Tasty Heritage: Danish Cuisine and Playful Nostalgia at Restaurant Noma,” Ethnologia Europaea, 40(2), 2010
- “A Ferris Wheel on a Parking lot: Heritage, Tourism, and the Authenticity of Place in Solvang, California,” in Travel, Tourism, Places: Reinvesting Authenticity, ed. B. Timm Knudsen, Tourism and Cultural Change Book Series