DegreePhD, University of Virginia, 1991; MBA, Indian Institute of Management, 1984; BSc (Honors), St. Stephen’s College, Delhi University, 1982
AREAS OF EXPERTISEMarketing, econometrics, statistics
Professor Ailawadi's research deals with the impact of marketing strategy on firm, category, and brand performance. She has a special interest in the strategic interaction and balance of power between manufacturers and retailers and factors that determine their relative performance. She teaches the elective courses Marketing Research and Managing the Marketing Channel.