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Lauren Grewal

Assistant Professor of Business Administration

Email

lauren.s.grewal@tuck.dartmouth.edu

Phone

603-646-0107

Personal Website

http://faculty.tuck.dartmouth.edu/lauren-grewal/

Degree

PhD, University of Pittsburgh, Katz Graduate School of Business, 2018; BA, Brandeis University, 2013

Areas of Expertise

Marketing, consumer behavior, digital and social media marketing

Bio

Lauren S. Grewal is an assistant professor in Tuck's Marketing group. Professor Grewal’s research examines identity-based consumption, how consumers use and process digital and social media, and consumer well-being. She uses a multi-method approach of behavioral experiments, real-world data, and field studies.

Current Research Topics

  • Identity-based consumption
  • Digital and social media marketing
  • Consumer well-being


Professional Activities

Academic positions

  • Assistant Professor, Tuck School of Business, 2018–present
  • Instructor, University of Pittsburgh, 2016–17

Editorial positions

Ad-Hoc Reviewer

  • Journal of Consumer Research
    • Reviewer, August 2018–present
    • Trainee Reviewer, August 2016–July 2018
  • Journal of Marketing, September 2018–present
  • Journal of the Academy of Marketing Science, April 2020–present
  • Journal of Consumer Psychology, May 2019–present
  • International Journal of Research in Marketing, January 2019–present
  • Journal of Public Policy and Marketing, September 2016–present


Awards

  • Invited Marketing Strategy Consortium Fellow, 2020
  • John A. Howard AMA Doctoral Dissertation Award Honorable Mention, 2018
  • AMA-Sheth Foundation Doctoral Consortium Fellow, 2017
  • Ben L. Fryrear Competitive Student Fellowship for 5th Year Funding, 2017-2018
  • MSI Research Grant for $4,000, 2017
  • Robert Perloff Doctoral Student Award, 2017
  • MSI Alden G. Clayton Dissertation Proposal Honorable Mention, 2016
  • MA CBSIG Rising Star Award, 2016-2017
  • University of Pittsburgh Honors College: Student Honoree, 2015
  • Women in Marketing Leadership Conference – invited participant, 2015
  • Qualtrics Behavioral Research Grant, 2015
  • Sheth Fund Recipient, 2015, 2016, 2017
  • Roger S. Albrandt Sr. Fellowship Award, 2013 – 2017
  • Small Dean's Research Grants, University of Pittsburgh, 2013, 2014, 2015, 2016, 2017
  • Research Circle on Democracy and Cultural Pluralism Grant, Brandeis University, 2013

Working Papers

  • With C. Lamberton, “You are What (and How, and with Whom) You Eat: Effects of Food Identity”
  • With E. Wu and K. Cutright, “Grateful for What God Gave Me: How God Salience Affects the Desire for Self-Improvement Products.”
  • With F. Ordenes, D. Grewal, and P. Sarantopoulos, “Complaint Resolution in Digital Text-Based Channels: How Employee Assertiveness and Linguistic Style Matching Can Offset Negative Customer Sentiment.”
  • With R. Schroll and D. Grewal, “Bored Out of Your (Human) Mind: When and Why Boredom Decreases Prosocial Behavior.”
  • With A. Stephen and Y. Bart, “Managing Online Venting: The Impact of Temporal Distance on the Perception of Negative Online Reviews.”
  • With P. Liu and E. Baskin, “Goal Pursuit Recommendations and Self-Conscious Emotions: Why and When the Form of Recommendation Affects Closeness and Motivation.”

Selected Publications