PhD, University of Pittsburgh, Katz Graduate School of Business, 2018; BA, Brandeis University, 2013
Marketing, consumer behavior, digital and social media marketing
Lauren S. Grewal is an assistant professor in Tuck's Marketing group. Professor Grewal’s research examines identity-based consumption, how consumers use and process digital and social media, and consumer well-being. She uses a multi-method approach of behavioral experiments, real-world data, and field studies.