Faculty Directory

Lauren Grewal

Assistant Professor of Business Administration

Email

lauren.s.grewal@tuck.dartmouth.edu

Phone

603-646-0107

Degree

PhD, University of Pittsburgh, Katz Graduate School of Business, 2018; BA, Brandeis University, 2013

Areas of Expertise

Marketing, consumer behavior, digital and social media marketing

Bio

Lauren S. Grewal is an assistant professor in Tuck's Marketing group. Professor Grewal’s research examines identity-based consumption, how consumers use and process digital and social media, and consumer well-being. She uses a multi-method approach of behavioral experiments, real-world data, and field studies.

Current Research Topics

  • Identity-based consumption
  • Digital and social media marketing
  • Consumer well-being


Professional Activities

Academic positions

  • Assistant Professor, Tuck School of Business, 2018–present
  • Instructor, University of Pittsburgh, 2016–17

Editorial positions

Ad-Hoc Reviewer

  • Journals: Journal of Consumer Research, Journal of Public Policy and Marketing, Journal of Marketing Research, Journal of Marketing
  • Conferences: Society for Consumer Psychology, Association for Consumer Research, American Marketing Association, CBSig Conference on Managerially Relevant Consumer Insights
  • Grants: Foundation for Food and Agriculture Research


Awards

  • John A. Howard AMA Doctoral Dissertation Award Honorable Mention, 2018
  • AMA-Sheth Foundation Doctoral Consortium Fellow, 2017
  • Ben L. Fryrear Competitive Student Fellowship for fifth-year funding, 2017–18
  • Robert Perloff Doctoral Student Award, 2017
  • MSI Research Grant recipient, 2017
  • MSI Alden G. Clayton Dissertation Proposal honorable mention winner, 2016
  • AMA CBSIG Rising Star Award co-recipient, 2016–17

Working Papers

  • With A. Stephen, “In Mobile We Trust: How Mobile Reviews Influence Consumers’ Purchase Intentions”
  • With C. Lamberton and N. Verrochi Coleman, “You are What (and How, and with Whom) You Eat: Effects of Food Identity”
  • With A. Stephen, R. Hadid, and G. Appel, “The Future of Social Media”
  • With P. Liu, and E. Baskin, “Goal Pursuit Recommendations and Self-Conscious Emotions: Why and When the Form of Recommendation Affects Closeness and Motivation”
  • With M. Steffel and D. Grewal, “When Giving Thanks Means More: The Impact of Publicly versus Privately Sharing Gratitude in Gift-Giving”
  • With F. Ordenes, D. Grewal, and P. Sarantopoulos, “E-care: The Impact of Dialogue Dynamics in Online Service Resolution”

Selected Publications