PhD, University of Pittsburgh, Katz Graduate School of Business, 2018; BA, Brandeis University, 2013
Marketing, consumer behavior, digital and social media marketing
Digital and Social Media Marketing (Graduate)
Diversity in Digital Excellence Program (Executive Education)
Principles of Marketing (Undergraduate)
Lauren S. Grewal is the Daniel R. Revers T’89 Faculty Fellow in Tuck's Marketing group. Professor Grewal’s research examines identity-based consumption, how consumers use and process digital and social media, and consumer well-being. She uses a multi-method approach of behavioral experiments, real-world data, and field studies.