Faculty Directory

Peter N. Golder

Professor of Marketing; Faculty Director, TuckGO

Areas of Expertise

New products, quality, branding, global marketing


PhD, University of Southern California, 1994; BS, University of Pennsylvania, 1984


Peter Golder teaches the marketing core course and an elective course in Global Marketing. His research on market entry timing, new products, long-term market leadership, and quality has won many best paper or best book awards including several of the most prestigious awards in the field.