PhD, London Business School, 2017; MS, University of Texas at Austin, 2007; B.Tech, Indian Institute of Technology, 2006
Marketing, economics, statistics and econometrics, optimization
Prasad Vana is Assistant Professor of Business Administration at the Tuck School of Business. Professor Vana’s research focuses on empirically exploring managerially relevant online marketing problems using the principles of economics, marketing, and efficient computing techniques. Currently, his research includes work on how individual online reviews affect consumer purchase decisions, consumer response to online cash-back promotions, and how consumers make decisions in crowdfunding. Professor Vana teaches the core statistics course in the MBA Program.