Faculty Directory

Prasad Vana

Assistant Professor of Business Administration






PhD, London Business School, 2017; MS, University of Texas at Austin, 2007; B.Tech, Indian Institute of Technology, 2006

Areas of Expertise

Marketing, economics, statistics and econometrics, optimization


Prasad Vana is Assistant Professor of Business Administration at the Tuck School of Business. Professor Vana’s research focuses on empirically exploring managerially relevant online marketing problems using the principles of economics, marketing, and efficient computing techniques. Currently, his research includes work on how individual online reviews affect consumer purchase decisions, consumer response to online cash-back promotions, and how consumers make decisions in crowdfunding. Professor Vana teaches the core statistics course in the MBA Program.

Current Research Topics

  • Quantitative marketing
  • Crowdfunding
  • Online promotions
  • Product reviews
  • Structural models
  • Bayesian methods
  • Machine learning
  • Big data methods

Professional Activities

Academic positions

  • Assistant Professor of Business Administration, Tuck School of Business, 2017–present
  • Instructor, Marketing Core Course, London Business School, 2016, 2017

Nonacademic positions

  • Analyst/Consultant, AECOM Consult, Columbus, Ohio, 2008–11

Editorial positions

  • Ad hoc Reviewer: Management Science, Marketing Science


  • Fellow, AMA-Sheth Foundation Doctoral Consortium, 2016
  • Deloitte Institute of Innovation and Entrepreneurship PhD Awards, 2015
  • Fellow, EMAC Doctoral Colloquium, 2014
  • Fellow, Workshop on Quantitative Marketing and Structural Economics, 2013
  • Fellow, ISMS Marketing Science Doctoral Consortium, 2013
  • PhD Fellowship, London Business School, 2011–16
  • Recipient, Mary Kate Collins Memorial Endowed Presidential Scholarship, 2007

Working Papers

  • With A. Lambrecht, “Online Reviews: Star Ratings, Position Effects and Purchase Likelihood”
  • With A. Lambrecht, “Modeling the Role of Uncertainty in Crowdfunding Charities: A Multiple Discrete Continuous Choice Approach"

Selected Publications