Agenda

Time

Event

Speakers / Panelists

Location

8:30 a.m. - 9:00 a.m.

Registration & Breakfast

Georgiopoulos

9:00 a.m. – 9:15 a.m.

Opening Remarks

Speaker: Professor Kevin Lane Keller (E.B. Osborn Professor of Marketing at the Tuck School of Business)

Speaker: Jenny Rooney (Editor of the CMO Network at Forbes)

Georgiopoulos

9:15 a.m. – 10:05 a.m.

Marketing Movies in a Scroll-able, Tap-able, Swipe-able World

Speaker: Doug Neil T’91 (EVP, Digital Marketing at Universal Pictures

Georgiopoulos

10:15 a.m. – 11:05 a.m.

Driving Success with Big Data

Speaker: Jonathan Beamer T’02 (CMO at Monster)

Georgiopoulos

11:15 a.m. – 12:05 p.m.

Redefining the Role of the CMO

Speaker: Jenny Rooney (Editor of the CMO Network at Forbes)

Speaker: Professor Kevin Lane Keller (E.B. Osborn Professor of Marketing at the Tuck School of Business)

Georgiopoulos

12:30 p.m. – 1:30 p.m.

Marketing in the #FakeNews Era

Speaker: Peter Horst T’88 (Founder of CMO Inc. And former CMO of The Hershey Company, Capital One Bank and Ameritrade)

Raether

1:45 p.m. – 2:35 p.m.

Building Sustainability & Purpose Marketing

Speaker: Ali Kenney (VP, Global Insights and Strategy at Burton Snowboards)

Georgiopoulos

2:35-3:25 p.m.

Brand Management as a Foundation for Success

Panelists: Melissa Dolan T’15 (Brand Manager at Danone), Claire Galiette T’16 (Marketing Associate at Nestle), Erica Johnston T’15 (Senior Associate Marketing at General Mills), Shana McClammy T’16 (Associate Brand Manager at Bayer Consumer Health), Jessica Seymour T’14 (Marketing Manager at Land O’Lakes)

Moderator: Vanessa Toussaint, T’19 (Marketing Club Co-Chair)

Georgiopoulos

3:25-3:30 p.m.

Closing Remarks

Maria Treacy T’19, Ranjani Ramani T’19, Allison Linke T’19, Vanessa Toussaint T’19, Christiana Donohue T’19 (Marketing Club Co-Chairs)

Georgiopoulos