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Agenda

The agenda for the 2021 Marketing Symposium is shown below. 


Time

Event

Speakers / Panelists

10:30 a.m. – 11:00 a.m.

Opening remarks from Marketing Club Chairs & Marketing Professor

Speakers: Tuck Marketing Club Co-Chairs & Tuck Marketing Faculty

11:15 a.m. – 12:00 p.m.

The Role of Marketing in Reinforcing the True Customer Value Proposition

Speaker: Darci Darnell T'00 (Bain & Company)

12:00 p.m. – 1:00 p.m.

Lunch break

 

1:15 p.m. – 2:00 p.m.

The Evolution of Marketing in a Shifting US Consumer Landscape

Speakers: Ankit Sood T'15 (McKinsey & Company), Hannah Yankelevich T'13 (McKinsey & Company)

2:15 p.m. – 3:00 p.m.

Retaining Customers While Capturing New & Diverse Segments

Speakers: Kusum Ailawadi (Tuck School of Business at Dartmouth), Emmakate Young (Delta Airlines)

3:15 p.m. – 4:00 p.m.

Overcoming the Challenges of Marketing Strategy in the Cannabis & CBD Space

Speakers: Koushi King T'13 (Stemless), Tim Moxey T'01 (Austin and Kat), Cris Rivera T'08 (Cresco Labs)

Moderated by Kevin Lane Keller (Tuck School of Business at Dartmouth College)

4:00 p.m. – 4:15 p.m.

Closing Remarks

Marketing Club Co-chairs

Symposium Home

Registration