Speakers

Speakers
 
Sponsors
Faculty
Club Officers
 

Speakers


Jenny Rooney
Forbes CMO Network

Jenny Rooney

Jenny is editor of the CMO Network at Forbes, where she manages content critical to executive-level marketing decision-makers. She reports on industry trends, research and news; has interviewed hundreds of CEOs and CMOs as part of her ongoing Forbes CMO Interview Series; developed the ongoing Forbes CMO University Alumni Series, which connects marketing practitioners with marketing academics and students; serves on the advisory team for the ANA's CMO Talent Challenge; annually oversees development of the Forbes 30 Under 30 in Marketing and Advertising list; and plays an integral role in the development of topics, content and programming for Forbes CMO Practice events throughout the year, particularly the annual, invitation-only Forbes CMO Summit.

Jenny is a member of the Leadership Council of the Media for Social Impact Summit; co-host of Wharton Business Radio’s “Marketing Matters: CMO Spotlight" on Sirius XM 111; a member of the 2017 Midas Executive Jury; and a member of the CMO Outlook Advisory Board.

She has more than 20 years of experience at business publications such as Advertising Age, Sales & Marketing Management, Business 2.0 and Chief Executive.

A recipient of the Jesse H. Neal National Business Journalism Award, her areas of focus have included marketing, advertising and sales; leadership and management issues; digital and emerging media; talent development; health care; and legislative and regulatory issues in multiple industries. She serves as a guest speaker, panelist and moderator at industry events and has provided commentary for various media outlets.

Jenny received a Master of Science degree in magazine journalism from Ohio University’s E.W. Scripps School of Journalism in 1994 and a Bachelor of Arts degree in English Literature/Creative Writing from Miami University in 1992.

 

Peter Horst T'88
CMO Inc.

Peter Horst T'88

Peter is a Fortune 500 CMO and innovation leader with 30 years of experience across diverse industries in consumer and business products, services and technology for market leaders such as Capital One, Hershey, General Mills, US WEST (CenturyLink), and TD Ameritrade. His ability to ignite dramatic growth and profits with breakthrough strategies and innovation has characterized all his work. As Founder of CMO Inc., Peter now consults on brand and marketing strategy and coaches up-and-coming marketing leaders. He’s a Forbes contributor and author of the bestselling, Marketing in the #FakeNews Era. Peter is on the board of advisors of several early stage companies in technology and consumer products. Awards and acknowledgements include Cannes Lion, CMO Club Innovator Award, Forbes Top 50 Global CMO, and #20-ranked CMO in ExecRank’s Top 500 CMOs in the World. Peter earned a BA from Harvard and an MBA from Dartmouth’s Tuck School of Business.

 


Jonathan Beamer T’02
Monster

Jonathan Beamer

As the Chief Marketing Officer for Monster, Jonathan Beamer works closely with the product, technology and sales teams, leveraging company-wide innovations to build the global Monster brand, strengthen customer relationships, provide insight and guidance on consumer behavior, and deliver more mission-based messaging by serving as a voice for both candidates and employers. Jonathan leads a global team of about 100 employees that includes product marketing, content, social media, data & analytics, event, and public relations specialists.

Jonathan joined the company in November 2017 to help people on the emotional job search journey and is committed to making the process less transactional. Prior to Monster, he served as CMO of SolarCity, a leading solar power provider that has since been acquired by Tesla. Before that, Jonathan held senior marketing positions at Progressive Insurance – where he led two campaigns that are still active – and Digitas. In October 2018, Jonathan was named to the first Forbes CMO Next, a list of the top 50 CMOs who are redefining the CMO role.

Jonathan’s past work experience—both the successes and cautionary tales—serve as a guide in his professional life today. He enjoys building teams and putting systems in place that persist beyond his involvement, with a focus on empowering teams by ensuring they have the tools they need to be successful.

Jonathan received his MBA, with Distinction, from the Tuck School of Business at Dartmouth College. He also holds a Bachelor and Masters of Science in Mechanical Engineering from Stanford University.

More about Jonathan

Originally from the West Coast, Jonathan and his family lived in both Massachusetts and Ohio for a number of years before relocating to Oakland. He enjoys creating more than consuming—from arts and crafts like woodworking to a project enabling Alexa to open and close the garage door—with his wife and five children. He stays active, enjoying hikes with the family and rides on his Peloton (@beamer). Although Jonathan is based in Monster’s San Francisco office, he travels frequently to visit colleagues around the world and enjoys vacationing with his family in Lake Champlain, Vermont.

 

 


Doug Neil T’91
Universal Pictures

Doug Neil

Doug Neil is the Executive Vice President of Digital Marketing for Universal Pictures. In this capacity he oversees the online and mobile strategies for theatrical releases including website development, publicity, promotions, social media, creative strategy, digital analytics, data strategy, emerging platforms and media placements. His responsibilities include the global coordination of theatrical digital strategies through the full life cycle of a film campaign. He has overseen the online and mobile marketing campaigns for over 200 films including Get Out, The Grinch, Fifty Shades of Grey, Jurassic World:Fallen Kingdom, Unbroken, Ted, Minions, The Fate of the Furious, Straight Outta Compton, Despicable Me 3, Les Miserables, Pitch Perfect and Jason Bourne

Neil was Hollywood in Pixels 2017 Silver Pixels Honoree and previously was iMedia’s 2012 Visionary Marketer of the Year. He has also been recognized by OnHollywood as a Digital Entertainment Power Player.  Neil has guest lectured at UCLA Anderson School and USC. He has also made keynote and panel presentations at the OMMA Premium Display Conference, Ad Week and the Variety Film Summit. He is a member of the Academy of Motion Picture Arts and Sciences.

Prior to Universal Pictures, he worked for AOL as Director, Entertainment Strategy, managing the online marketing campaigns for AOL’s filmed entertainment partners,  playing a key role in the launch of AOL’s new entertainment initiatives including TMZ.com.

Prior to AOL, Neil was Vice President, Marketing for Hollywood Ventures, a children's entertainment production and distribution company. Neil also has held executive positions with The Disney Channel, Hawaiian Airlines and Andersen Consulting. He has a M.B.A. from The Tuck School at Dartmouth College and is a Computer Science graduate of the College of William and Mary. Neil has completed thirty-eight marathons and resides in Studio City, CA, with his wife and three teenage daughters.

 


Ali Kenney
Burton Snowboards

Ali Kenney

Ali is on the senior executive team for Burton and leads the charge on building new strategy routines for Burton’s global family of brands, along with running the global customer insights org. Ali proposed and built Burton’s sustainability platform in 2012 and currently also leads the global supply chain (supply planning and purchasing, quality, product service, warranty and Asia operations) and sustainability teams. 

Ali is a change-agent and passionate leader. She spearheads many key cross-functional projects driving business innovation, purpose, women’s strategy, and growth opportunities for Burton. She has 11+ years of experience at Burton in numerous positions, including first as an Analyst in Finance, and later as Sr. Product Manager of Snowboards and Sr. Director of Supply Chain and Sustainability.  

Ali has extensive international experience and has traveled to and/or worked in 50 countries, mostly in Asia, Europe and Latin America. Prior to Burton, Ali played semi-professional ice hockey for two years in Denmark and Canada and then coached college hockey at Bowdoin and Brown.  Ali received a BA in International Relations - Political Economy of Development from Brown University and an MBA from the University of Vermont, in addition to executive education work at Harvard and Stanford. Outside of her day job, Ali has been a landlord for 15 years, owning, managing and maintaining four residential rental units, but she plays whenever she can, including snowboarding, biking, yoga, wilderness backpacking, music, carpentry, surfing, gardening, and chasing around her chickens.

 

Melissa Dolan T'15
Danone

Melissa Dolan T'15 is currently a Brand Manager working on Dannon Light & Fit. Prior to Light & Fit, Melissa managed all kid strategy, media and innovation for Danimals, the largest yogurt brand in the kids' segment. Melissa's previous experience includes innovation and customer roles at General Mills, working on the company's Fiber One and Nature Valley brands as well as channel-specific strategies for Mill's Fruit and Salty portfolios. Prior to Tuck, Melissa started her career in finance, spending several years at Ares Capital in New York City. Melissa's favorite brands outside of those she is responsible for include Patagonia and Larabar. The one thing she misses most about Tuck is skiing five days a week second year (all while receiving a first class education, of course).

 


Claire Galiette T’16
Nestlé

Claire Galiette is a Marketing Associate at Nestlé USA in Solon, OH. She currently works on the Fit Kitchen frozen meals brand, where she is responsible for leadership and execution of innovation and renovation projects, including bringing new items to market, relaunching packaging, tracking and analyzing business performance, and strategic planning. Previously, Claire worked within the Nutrition, Health and Wellness Center of Excellence as a Marketing Associate. In this role, she led Balance Your Plate, a nutritional communications campaign, and developed communications strategies, best practices and support related to health and wellness for all of the brands across Nestlé USA. Claire interned at Nestlé in the summer of 2015 on the Stouffer’s brand, where she led an innovation project focused on a go-to-market strategy for a new modern health sub-line that eventually launched in 2018. Claire received a BA from Amherst College and an MBA from the Tuck School of Business.

 


Erica Johnston T'15
General Mills

Erica Johnston, T’15, is a Senior Associate Marketing Manager at General Mills where she’s built a name for herself by delivering company-leading growth. In the past three years, she’s launched over 30 new products across the fruit snacks, salty snacks, and nutrition bars businesses. In a short time, she transformed the company’s nascent fruit snacks brand, Mott’s, into the #2 growth brand in the company, ignited growth on Larabar to leap from niche to the #1 growth brand at General Mills, and recently launched three new nutrition bar brands set to deliver $30MM in incremental sales this year. Erica currently runs General Mills’ Nutrition Bars expansion businesses covering the Epic Provisions, GoodBelly Probiotics, and Autumn’s Gold brands. Outside of work, Erica leads the Twin Cities Tuck Alumni Chapter, sits on the board of the Dartmouth Club of the Midwest, enjoys weekly dinner parties with fellow Tuckies, and enjoys exploring the Minneapolis food scene with her partner, Jon.

 


Shana McClammy T’16
Bayer Consumer Health

SHana McClammy T'16

Shana McClammy is an Associate Brand Manager at Bayer Consumer Health focusing on trade and activation for the Coppertone brand. This is her second year at the company after finishing an ABM role focusing on financials and operations. While at Tuck, Shana held leadership positions with DivCo, WIB, TAABA (now BSAT) and served as a Tuck Admissions Associate and Consortium Liaison. Prior to Tuck, she worked for five years in finance for Blue Cross Blue Shield of North Carolina. She earned her undergraduate degree in business at UNC-Chapel Hill.  She is originally from North Carolina and grew up on the coast in Wilmington.

 


Jessica Seymour T'14
Land O'Lakes

Jessica Seymour T'14

Jess Seymour T’14, is a Marketing Manager at Land O’Lakes, Inc. where she currently works on the Dairy Foods Channel & Shopper Marketing team. Jess was promoted into this newly created role to lead the process of developing channel plans and strategies for priority channels across all Land O’Lakes Dairy Foods businesses. Previously as an Associate Marketing Manager, Jess managed Land O’Lakes $1 billion branded butter business. In this role, Jess launched the brand’s only seasonal in-and-out product, led the rebranding of a struggling item and managed the day-to-day operations of the business. Prior to that, Jess worked on the Innovation & New Business Development team where she helped create a five-year opportunity road map for Land O’Lakes butter and led the initial development phases of several new products.

 

Featured Faculty


Kevin Lane Keller

Kevin Lane Keller

E.B. Osborn Professor of Marketing, Tuck School of Business

Kevin Lane Keller is an international leader in the study of brands, branding, and strategic brand management, with research focused on improving marketing strategies through an understanding of consumer behavior. He has served as a consultant and advisor to marketers for some of the world’s most successful brands. He teaches the elective Strategic Brand Management.

 

Sponsors


Title Sponsor: Forbes CMO Network
Gold Sponsor: Land O'Lakes
Silver Sponsor: Burton Snowboards
In-Kind Sponsor: King Arthur Flour and General Mills
 

Forbes CMO Logo Land O'Lakes logo Burton Snowboards logoGeneral Mills logo King Arthur Flour logo

 

Tuck Marketing Club Co-Chairs


Christiana Donohue T’19

Christiana Donohue T'19

Christiana Donohue is a second-year student at Tuck and interned in product management this past summer at TripAdvisor in Boston. Prior to Tuck she worked as a program manager at Dell Corporation where she drove strategic integration of Dell and EMC Global Financial Services and enhanced pricing strategy. Christiana holds a BA in Economics from the University of Richmond.

 

Allison Linke T’19

Allison Linke T'19

Allison Linke is a second-year student at Tuck and interned in brand management this past summer at Danone in New York. Prior to Tuck she worked as a product manager for personal care appliances at Conair Corporation, managing hair dryers and ladies’ grooming products. Allison holds a BA in English Literature from Dartmouth College.

 

Ranjani Ramani T’19

Ranjani Ramani T'19

Ranjani Ramani is a second-year student at Tuck and interned in brand management this past summer at Colgate-Palmolive in New York. Prior to Tuck she worked as a business analyst for Fonterra Brands Middle East. Ranjani holds a BS in Philosophy and Economics from the London School of Economics.

 

Vanessa Toussaint T’19

Vanessa Toussaint T’19

Vanessa Toussaint is a second-year student at Tuck and was a Google intern in San Francisco this past summer. Prior to Tuck she worked as a marketing manager at Thomson Reuters, developing digital brand awareness campaigns for an enterprise technology platform. Vanessa holds a BA in English from Binghamton University.

 

Maria Treacy T’19

Maria Treacy T’19

Maria Treacy is a second-year student at Tuck and interned in brand management this past summer at Colgate-Palmolive in New York. Prior to Tuck she worked in communications for boutique PR firm Curley Company in Washington, D.C., advising clients primarily in the tech and healthcare industries. Maria holds a BA in history from Hamilton College.