Kids Bring Energy To GE’s Brand
Kevin Keller, E.B. Osborn Professor of Marketing, says that kids are often a plus in ads in terms of attracting attention and generally creating positive affect and warm feelings.
Apr 02, 2014Kevin Keller, E.B. Osborn Professor of Marketing, says that kids are often a plus in ads in terms of attracting attention and generally creating positive affect and warm feelings.
Apr 02, 2014Ron Adner says entrepreneurs should ask about the status of suppliers, distributors and other partners.
Apr 01, 2014NHPR's Brady Carlson talks with the team behind The Box — Eric Winn T'14, Mike Parshley T'14, Peter Shively T'15, and Tyler Harvey TP'15.
Mar 31, 2014The Washington Post's On Leadership blog pulls a tweet from Sydney Finkelstein on Microsoft's new CEO, Satya Nadella, that said, "Finally, a $MSFT CEO who has creativity and humility. It's been a long time coming."
Mar 31, 2014Kenneth French, the Roth Family Distinguished Professor of Finance, is mentioned for his data on growth stocks.
Mar 31, 2014Kevin Lane Keller, the E.B. Osborn Professor of Marketing, is quoted in The New York Times on the vulnerability of G.M.’s reputation.
Mar 31, 2014The Valley News interviews Dean Paul Danos in a feature on his retiring as Tuck's dean in June 2015.
Mar 31, 2014Peter Barris T'77 is on Forbes' list of the world's best venture capitalists.
Mar 28, 2014David Kapnick T'78 joins one of the country's largest independent tax firms.
Mar 27, 2014Anant Sundaram, visiting professor of business administration, was interviewed on NPR's Morning Edition to discuss Chinese tech company Alibaba's decision to go public in New York later this year.
Mar 26, 2014Paul Danos is to step down as dean of the Tuck school at Dartmouth College when his term of appointment comes to an end in June 2015.
Mar 26, 2014Matthew Slaughter notes that future actions by the Federal Reserve will be based on broad indicators concerning employment and the economy.
Mar 26, 2014Matthew Slaughter says that for every immigrant hired at technology companies, an average of five additional jobs are added to the U.S. economy.
Mar 26, 2014Andy Bernard reframes the conversation on how to increase trade from developing nations.
Mar 25, 2014Dean Paul Danos will not seek reappointment at the end of his fifth term in June 2015.
Mar 25, 2014Inc. reporter Ilan Mochari discusses research by Richard Townsend, assistant professor of business administration and Daniel T. Revers T’89 Faculty Fellow, on the role venture capitalists play in companies’ successes.
Mar 24, 2014Peter Fisher appeared on CNBC’s “Squawk Box” to discuss the state of the economy, the Federal Open Market Committee meeting, and his global market insights.
Mar 24, 2014Professor Kevin Lane Keller is featured for his recent seminar on "Building Powerful And Profitable Brands—In Good and Bad Times” in Mumbai.
Mar 21, 2014