Mahindra Seeks Styling Cachet With Ferrari Designer Purchase
Quotes Vijay Govindarajan on Mahindra & Mahindra Ltd.’s purchase of Pininfarina, an Italian design house. “Italian design has flair, an element of style that makes these cars so desirable, just for their sheer design. Mahindra has an opportunity to succeed globally with frugal engineering and world-class styling. That could be a game changer.”
Dec 15, 2015