Revving Google’s Engine
As head of online sales for the search giant's new Boston office, Brian Schmidt T'06 is living the company's credo of "test and iterate."
Sep 09, 2010As head of online sales for the search giant's new Boston office, Brian Schmidt T'06 is living the company's credo of "test and iterate."
Sep 09, 2010Andrew King worries that industry self-regulation may attract “undue credence,” but his research is discovering factors that can help make it a success.
Sep 09, 2010Marketers can survive—even thrive—in a recession, both in the short run and over the long haul. Professor Kevin Keller offers five guidelines to improve the odds for success during this time.
Sep 02, 2010Sachem Village, home to Tuck’s married and partnered students, fosters the strong sense of community and teamwork that threads through the entire Tuck experience.
Sep 02, 2010A new book by 15 of the world’s leading financial economists, including Tuck professors Ken French and Matthew Slaughter, puts forward recommendations to help guide the evolving reform of capital markets.
Sep 01, 2010With increased funding and five-year tours of duty winding down, an increasing number of military personnel are turning to Tuck to hone their civilian leadership skills.
Aug 26, 2010Leslie Robinson and Phillip Stocken’s creative use of closely-held accounting data shows a long-term trend to more autonomy for U.S. overseas subsidiaries.
Aug 24, 2010Robert Shumsky finds that sharing agreements among alliance members may limit revenue for the alliance as a whole.
Aug 24, 2010Leslie Robinson’s research reveals surprising results on the repatriation decisions of U.S. multinational corporations.
Aug 24, 2010Praveen Kopalle’s research demonstrates that so-called “emergent consumers” can help create more appealing products.
Aug 24, 2010To function best, a "free market" requires the support of institutions. Without laws that provide for the enforcement of contracts, people are less likely to engage in trade, and beneficial exchanges go unrealized. Without a means to protect intellectual property, inventors fear to reveal their ideas and technological progress is suppressed.
Aug 24, 2010Katharina Lewellen and her colleagues find that managers are effective at identifying mispricing of their own securities and are willing to exploit it by selling or buying securities using the corporate account.
Aug 24, 2010Electronic medical records are in the news, with President Obama calling for the medical records of every American to be digitized by 2014, and the stimulus package providing $19 billion to make it happen.
Aug 24, 2010Forty years ago, economist William Sharpe rattled Wall Street when he balanced risks and rewards mathematically. At first seen as heretical and later as “commanding,” his capital asset pricing model (CAPM) earned him the Nobel prize in 1990. Succeeding generations of distinguished scholars have continued to tweak the model and debate it, among them Tuck Professor Jonathan Lewellen.
Aug 24, 2010Why are some firms more successful than others? How do firms differ and why does it matter? In strategy research, the issue of heterogeneity among firms is critical. If all firms were the same, and they all operated in a similar business context, they would all be equally successful. Since this isn't true, then either the firms themselves have to be different or the business context in which they operate must be.
Aug 24, 2010Richard D’Aveni and former Tuck professor Koen Pauwels have come up with a new method to uncover the nature and structural changes of competition in fast-changing markets.
Aug 19, 2010Kusum Ailawadi has run the numbers—lots of numbers—and discovered that the best defense is fine-tuned for individual stores and categories.
Aug 19, 2010The economy is in a major downturn, and supermarket prices for products ranging from milk and eggs to shampoo and laundry detergent are up 20 to 70 percent compared to a year ago. Just the kind of environment in which consumers tend to shift from national brands to significantly lower priced private labels, and at a time when private labels are already seeing a worldwide surge in availability and market share.
Aug 19, 2010