Marketing Symposium Highlights Strength of Tuck Marketing Faculty, Alumni

More than 200 people attended presentations and panel sessions.

In her advice to attendees of Tuck’s inaugural Marketing Symposium on May 15, General Mills VP Helen Kurtz T’97 summed up her personal and professional philosophy.

“To get remarked on, you must do remarkable things,” she said. “Be useful. Be generous. Be a person.”

The combination of cutting-edge marketing success and humanity and warmth was at the heart of the symposium, entitled “Marketing in the Digital Age.” Launched in partnership with the Forbes CMO Network, the event drew an audience of more than 200, who participated in a day’s worth of presentations and panel sessions.

“We thought it would be great to bring marketing-expert practitioners and academics to discuss the frameworks, best practices, and learning opportunities in this space,” said keynote speaker Praveen Kopalle, Tuck professor of marketing and incoming associate dean for the MBA program. “We wanted everyone to leave with new ideas and concrete takeaways.”

“The symposium was such an important way to show how relevant marketing is at Tuck, and the strength of our resources in this field,” added student organizer Juan Giovaneli T’15. “This was an amazing opportunity to learn and network.”

Featuring discussions on everything from brand engagement to big data to the “Internet of Things,” the symposium also featured presentations from:

Marketing has long been one of Tuck’s strengths. To complement this first-annual, practitioner-oriented symposium, the school will be holding its third-annual, researcher-oriented Tuck Marketing Camp on May 29.

“There are so many rock stars in Tuck’s marketing faculty, student body, and alumni, whose work is always rigorous and relevant,” Kopalle said. “We knew the symposium was going to be a success. How could it not, since it was showcasing the marketing activity that is going on at and around Tuck?”