An international leader in the study of marketing strategy and brand management, Keller begins his two-year term in July.
An international leader in the study of marketing strategy and brand management, Keller will begin his two-year appointment in July 2013. During his appointment, he will continue to teach on the faculty at Tuck. Keller is the third member of Tuck’s marketing faculty to serve as executive director of the institute.
“As an organization, the Marketing Science Institute is unique in how it brings together thoughtful practitioners and practical-minded academics,” said Keller. “Its blend of rigor and relevance is exactly what we do at the Tuck School and in the marketing area, and I look forward to the opportunity to help with MSI’s efforts to produce innovative research with significant managerial impact.”
Keller’s involvement with the Marketing Science Institute is longstanding. He previously served as an academic trustee with the organization from 2000 to 2006, and is a frequent speaker at MSI conferences. As executive director, he will oversee the quality and content of MSI-sponsored research, and facilitate the matching of research interests between MSI’s corporate members and academics.
With more than 90 published papers, Keller’s research has been widely cited and has received numerous awards. His textbook, “Strategic Brand Management,” now in its 4th edition, has been adopted by top business schools and leading firms around the world. He is also the co-author, with Philip Kotler, of the bestselling introductory MBA marketing textbook of all time, “Marketing Management,” now in its 14th edition.
About The Marketing Science Institute
The Marketing Science Institute is a learning organization dedicated to bridging the gap between marketing science theory and business practice. MSI is a corporate-membership-based organization. In addition, leading researchers from universities worldwide participate in MSI research programs. As a nonprofit institution, MSI financially supports academic research for the development of leading-edge marketing knowledge on topics of importance to business. MSI supports studies by academics on these issues and disseminates the results through conferences and workshops.