T'12

Lauren Hirsch

Consumer and retail reporter, CNBC

The skills you develop at Tuck teach you how to work with people, how to think critically— those are good skills to have in media, journalism, or any industry.

When Toys “R” Us was weighing bankruptcy, Lauren Hirsch T’12 was the first to report the story. As a consumer and retail reporter for CNBC, Hirsch’s job is to cover transformative corporate events of the country’s biggest retailers and consumer packaged goods companies, including mergers, acquisitions, and bankruptcies.

Good thing she went to business school. “The benefits of Tuck have lasted and help me in my job all the time. I’m constantly talking to people in finance and business,” Hirsch says. “Tuck taught me to have the confidence I needed to enter a room full of people and know what to do.”

Hirsch wrote for her college newspaper while studying comparative literature at Cornell University, which she graduated from in 2007. She dreamed of one day working as a journalist but wasn’t sure it was a viable career path. After college, she spent a few years working at Random House, first in contracts and later helping with their eBooks efforts, before deciding to attend business school.

“I wanted to be a journalist and thought about going to journalism school, but that’s a pretty unpredictable path. It didn’t feel like a practical choice,” she says. “Business school felt like a smarter choice. I could graduate and go into marketing or consulting, or I could go into journalism armed with an MBA.”

At Tuck, she loved meeting people from around the world. Her best friend at Tuck, who went onto become a finance professor, helped Hirsch with finance and economics, while Hirsch assisted her friend on writing projects. She did her summer internship with CNN in Atlanta, working on the business side of the news organization but secretly wishing she were on the reporting side.

After graduating Tuck in 2012, Hirsch got a job at Mergermarket as a reporter, covering mergers and acquisitions for the trade publication, where she eventually transitioned to a senior reporting and editing role. “It was a great way to get my foot in the door,” she says.

In 2015, she scored a job at Reuters, again covering consumer retail M&As and IPOs, first as a correspondent and later as team leader. There, she broke big deals like Bass Pro Shops’ acquisition of Cabela’s, Burger King parent’s acquisition of Popeyes, and Snap’s confidential IPO filing. “Breaking those big stories is the best feeling in the world,” she says. “It’s a constantly rewarding job.”

Last year, Hirsch snagged her current role at CNBC, where the company is redeveloping its online identity. “Tuck taught me to ask as many questions as I can, do as much research as I can, meet as many people as I can,” she says. “The skills you develop at Tuck teach you how to work with people, how to think critically— those are good skills to have in media, journalism, or any industry.”

Continue Reading

Related Stories

The Financier

Peter Lengyel T’64 always knew he wanted to work in the movie business, but it took him nearly 35 years of working in finance to get there.

Read More

The Documentarian

Despite having no formal training in film, Jim Butterworth T'91 co-founded NakedEdge Films, a production company whose documentaries have earned an Oscar, two duPonts, and four Emmy nominations.

Read More

The Fixer

When Jeffrey Hirsch T’99 was hired by Starz in 2015, his task was essentially to fix things—and the fix is working.

Read More

The Equalizer

Carey Albertine T'05 is changing media for the better, starting with books made for children and young adults.

Read More

The Creator

By taking extra time to research and develop ideas and lean on fellow writers as a sounding board, Greg Thompson T'92 figured out a way to write on his own.

Read More

The Connector

Christine Amirian T'96 likes to be challenged and try new things, so in 2016, she took another leap and accepted a job at The Walt Disney Company. 

Read More

Nykia Wright

Nykia Wright T'09, an Atlanta native and newcomer to the news business, comes to the job with a background in consulting, the instincts of a problem-solver, and a work ethic honed from childhood.

Read More

Russell Wolff

At the 2018 Super Bowl, Russell Wolff T’94 was sitting between his wife, a fellow Tuck alum, and a VIP client. Wolff, the executive vice president and general manager of ESPN+, takes a lot of clients to sporting events. It’s part of his job description.

Read More

Leslie Andrews

What if learning how to play golf could mean the difference between advancing your business career and not? That’s the thinking that Leslie Andrews T’90 has built her business on.

Read More

Peter Grieve

Soccer has long been a part of the life of Peter Grieve T’84. He played soccer growing up and at the U.S. Naval Academy. After graduating in 1977, he spent five years in the U.S. Marine Corps as an infantry officer. Then, he had a decision to make: law school or business school? 

Read More

Kurt Zwald

Kurt Zwald T’12 is walking through an empty Fenway Park on a Tuesday evening. It’s not always this quiet at his workplace. “When we have 38,000 fans in the ballpark—that energy from the fans is really what invigorates me every day to come to work.” Zwald says.

Read More

Fay Gosiengfiao

Fay Gosiengfiao T’11, VP of finance for the NBA, never set out to work in sports. It was never part of her master plan. 

Read More

Kevin Demoff

Ask Kevin Demoff D'99, T'06 what he loves most about his job, and he’ll tell you that it’s that feeling he gets standing on the sidelines of an NFL game, watching 75,000 fans cheer at once. 

Read More

Catie Griggs

Growing up in North Carolina, Catie Griggs D’03, T’09 was a goalkeeper for her soccer team. She loved the sport but she never imagined that one day, she’d have a career on the business side of professional soccer.

Read More

Marketing a Disruptive Brand

Twitch is a live streaming platform with a growing global brand and two Tuck alumni, Kate Jhaveri T’03 and Michael Aragon T’01, are leading marketing and innovation.

Read More

Alex Smith

Alex Smith T’99 has always been a major sports fan. So when a fellow alumnus called about a job at ESPN, he jumped at the opportunity.

Read More

Gibson “Gib” Biddle

NerdWallet's Gib Biddle T'91 came to Tuck as a marketer, but then realized he was more of a builder.

Read More

Tom Christie

For Tom Christie T’85, the COO of Showtime, show business has been the proving ground for an unforgettable lesson from Tuck.

Read More

David Chemerow

David Chemerow D'73, T'75 uses big data to watch what you’re watching.

Read More

Roger Lynch

Disruption doesn’t scare Roger Lynch T’95. Since leaving Tuck, he has headed three industry-changing companies and continues to innovate at the intersection of media, technology, and developing new markets.

Read More

Andrea Perez

As general manager, North America soccer for Nike, Andrea Perez T’08 is sharing the transformative power of athletics with anyone who has ever wanted the opportunity to play. Just like she did.

Read More

On Influencing Company Culture

In his six seasons as executive vice president and chief human resources officer for the National Football League, Robert Gulliver T’97 has helped manage the NFL through some major cultural shifts.

Read More

Gene Hornsby

After a successful career in everything from finance to manufacturing, Gene Hornsby T'73 is now the vice president of the Firebirds, a Cape Cod Baseball League team.

Read More

Eduardo Pokorny

Eduardo Pokorny T'01 Pokorny is the newly appointed chief financial officer for the Spanish-speaking businesses of ESPN Latin America.

Read More